You’re Worth What You Think You Are


The most recent issue of Picture Magazine includes a column by consultant Selina Maitreya on the subject of affirmations. The piece quotes Deepak Chopra: “It is not ‘you are what you eat’, rather it is ‘you are what you think’.” Maitreya goes on to encourage photographers to use affirmations as a way of marketing themselves.

I couldn’t agree more. Affirmations help you to think of yourself the way you want your clients to think of you. If you don’t believe in yourself, how do you expect your clients to?

Your affirmations must be positive ones, stated as if the situation already is. You shouldn’t be saying, “I am not a crappy photographer.” Instead, the affirmation should be: “I am a talented, creative photographer who is an asset to my clients’ project.”

Affirmations to Grow Your Photography Business

Everyone’s affirmations are different. Some are about professional efforts, others about personal goals. Then, there are affirmations about balance in life between the two.

Here are some examples of affirmations to help you grow your photography business in 2009:

  • My creative talent is of value and I deliver it to clients who recognize that.
  • I am worthy of a $7,500 wedding booking.
  • I am a bargain at twice the price.
  • I am capable of booking 40 weddings this year.
  • My family portraits are moments in a family’s life and will be a lifelong cherished heirloom.

Your Subconscious at Work

Affirmations can help you move forward in your career and in your life. By seeing them regularly — perhaps printed out and posted on your dresser or bathroom mirror — you will absorb the message subconsciously. Saying them out loud will increase their effectiveness.

Believe me, it works.

Consider this: Have you ever tried really hard to think of something and couldn’t, only to have the answer pop into your head a few minutes (or days) later? What happened is, when you stopped consciously thinking about it, your subconscious continued to work on the solution for you.

That’s just a glimpse of the power of your subconscious. Now harness it to change your life with positive thoughts — as affirmations.


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