Comments on: Writing Your Photography Marketing Plan

By: Rosanne Larsen

Rosanne Larsen — Mon, 04 Apr 2011 14:20:33 +0000

I'd like to link to this series of posts in some training we are writing up for African photographers. But what I'm battling with is that there is no link (that I can see) from the first in the series to the second...etc Am I missing something? Is there some way to see the whole series?

By: Lara O'Connell

Lara O'Connell — Tue, 14 Sep 2010 09:54:48 +0000

I am in the throws of putting a business plan together and have found it very difficult up until I read your site, to get clear ideas as to how to put one together specifically relating towards photography.

Thanks you!

Lara.

By: More Shoots

More Shoots — Mon, 29 Mar 2010 03:46:00 +0000

Great post Matthew. I think creative folks can often get so wrapped up with not being constrained to a "plan" that they overlook the value that can sometimes come from the consistency of adhering to one. Marketing plans can make a world of difference.

By: Scott Baradell

Scott Baradell — Mon, 22 Mar 2010 04:07:38 +0000

Doh! Fixed, Andrea - thanks

By: Andrea

Andrea — Mon, 22 Mar 2010 00:45:48 +0000

it's a Toyota Prius

By: AMR

AMR — Fri, 19 Feb 2010 17:51:08 +0000

Good article on Marketing Plans...

Never thought about it specifically geared toward Photography.

By: Paul Adams

Paul Adams — Thu, 18 Feb 2010 15:47:07 +0000

I am just in the process of updating my marketing plan. I have been obsessed with seo on social marketing. This has prompted my to get back down to the nitty gritty of where I need to go with it. Cheers

By: Colorado Wedding Photographer - JasonG

Colorado Wedding Photographer - JasonG — Thu, 18 Feb 2010 14:18:14 +0000

Looking forward to the upcoming segments. It is essential to write your photography marketing plan and follow it - with specific objectives and time frames.

By: kalem

kalem — Thu, 18 Feb 2010 06:18:33 +0000

Interesting post. First of all, it offers very solid and essential advice regarding the critical need for marketing. Of course, my experience continues to be that wedding photographers usually have the best and most consistent marketing strategies.

What I found very interesting is what you refer to as "The Product Life Cycle." I actually had to re-read that a number of times (I'm sometimes slow like that). But, it makes a lot of sense and helps photographers assess our businesses with a more comprehensive view. Some of us have trouble viewing our businesses objectively - at least, I know that I do. Thanks for the insight.