I love your point about putting the cart before the horse. It happens way to often or worse, no cart or no horse.

And, you view on promotion is only one part of a marketing plan is so right on and lf i may, i'd like to expand on that a bit.

No marketing plan or calendar should be set in stone! No matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s) is doing.

We have all been in a situation in which, we feel heavy frustration from the fact that we have to change the plan – that we once considered our ‘baby’ – in order to counter what it was that another company was coming to battle with.

Even the actions of your clients, future clients or suppliers can take you by surprise – to the point of startling you – and force you to change the way in which you had set out to do things. In other words, you must be ready for anything. You must have flexibility. You must expect the unexpected!

Now, don’t feel as if you have to be a psychic. Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry’ to run your particular business in the first place!

There is an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind! The best way to do so is to have a marketing calendar that is flexible and built to adjust itself when the time comes to do so.

With that said, if it’s OK with you, may I introduce http://www.FastMarketingPlan.com. Created for the business owner who are too busy putting out fires and want a fast and easy way to create a marketing plan & calendar in 7-minutes or less. Anyway, check out Fast Marketing Plan for a buck for 21-day, you’ll be glad you did.

Sandy Barris
CEO
Fast Marketing Plan.com