In my last video, I discussed the benefits of Google Analytics and how to install it on your Web site. In this post, I define some terms used to describe the traffic to your site, such as “bounce rate,” “abandonment rate” and “conversion rate.” Then I show you how to track these and other stats using Google Analytics — an important step to improving your Web site’s effectiveness.
In my next post, I’ll show you how to customize your dashboard to access the data that’s most relevant to you.













































April 6th, 2009 at 4:06 pm
great video.. cant wait to see more about goals and filters...
April 7th, 2009 at 1:21 pm
Thanks for the insight! Great information. Thanks for sharing!
April 17th, 2009 at 10:35 am
Awesome video! I also look forward to the goals and filter tips on Google Analytics.