On Christmas Day 2008, I joined the more than 150 million active users on Facebook. I did so because Google search results for my name displayed another Sean Cayton’s Facebook profile on the first page, about three listings from the top. Since I didn’t want people to mistake my doppelganger for me, I set up an account and embarked on my Facebook adventure.
So far, I’ve been incredibly impressed by the power of this network. I’ve found that I can deliver content in a targeted way to exactly the right people — and in doing so, grow my photography business.
Three Kinds of Friends, Three Kinds of Content
Here’s what makes it work. Virtually all of my friends have a personal connection to me and they fall into one of three categories:
1. I know them from high school or college.
2. I know them professionally via my 14-year photography career.
3. I know them as past clients (e.g., former wedding couples.)
Through my network of friends, I’m able to distribute daily content that is both relevant and entertaining. My friends can see images and subject matter that also happens to fall into one of three categories:
1. Me and my family
2. My weddings and portraiture work
3. My editorial portfolio
Each category may speak to one or another group of my friends. For instance, my college and high school friends might be most interested in pictures of my family and me. They may also find an interest in my other work, but the personal pictures carry the most appeal.
On the other hand, many of my former editorial colleagues may take more of an interest in my “Photo of the Day” album that is updated daily and features my best editorial work over the span of my career.
And finally, my wedding couples have a distinct interest in wedding pictures — especially ones that feature their wedding! By tagging and captioning these pictures, I’m delivering content to their own Facebook pages that is then distributed to their own network of friends.
300 Friends and Counting
In a little more than a month’s time, I’ve grown my network to over 300 friends and I’ve already received two inquiries for wedding photography. These inquiries were from people I know personally — but who didn’t initially think of me for their assignment.
I may be jumping the gun here, but based on the early results, I believe Facebook could be the easiest way to market my photography that I’ve come across. If you’re not already using Facebook to grow your photography business, I encourage you to try it out.