To Tell a Story Visually, Build Trust with Your Subject

Editor’s note: Carl Costas is a Sacramento-based photographer specializing in photojournalism. He is a former staff photographer for the Sacramento Bee. In his first video on visual storytelling for Black Star Rising, Carl discusses the importance of building rapport with your subject.

One Response to “To Tell a Story Visually, Build Trust with Your Subject”

  1. Take a look at Carl Costas' photography. It's remarkable. ()
    But from a photo-selling perspective, here’s the problem for Carl:
    I'd like to show you one of Carl’s poignant pictures right here, but I can't. His website is done in “Flash.”
    I have no easy (copy and paste) way of capturing and displaying one of those photos for you. And for this same reason, Flash is not acceptable to photobuyers, the people who write the checks.
    Photographers – pros or amateurs – who wish to sell their photos as stock, should steer clear of using Flash.
    It goes like this: photo researcher, Jim, sees a Flash picture on a photographer's website. He emails the site address to Mary, the graphics person, and tells her the picture would fit nicely in the layout she is preparing. He tells her the photo is the 7th one in the slide show on Carl’s website. Jim cannot capture the photo to display for Mary; it's not a tiff, gif, or jpeg. And also Mary would mot be able to easily display the Flash photo for her staff colleagues or a client to review for consideration.
    To get the picture to put it in the running, Mary would need to contact Carl, something photobuyers rarely have the time or inclination to do. "Ah, heck! That's too much Mickey Mouse to go through!” Mary says. End of possible sale story.
    In our survey of photobuyers here at PhotoSource, it's unanimous that photobuyers move on when they come across a website that employs Flash as its display method.
    I know that web designers use the “anti-theft” feature of Flash when convincing customer prospects. This may be useful for “fine art photography,” but for everyday stock photography marketing, it can be a grave disadvantage. –RE

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