How true.... not just in our business either. I think I'd add another - we are all guilty of assuming we understand what the client wants sometimes. Always best to re-play our understanding of what they want and double-check with them. It's surprising what this can throw up, besides showing a higher degree of professionalism.

keith

Thanks for the great article - simple, to the point and genuinely helpful. And Dorothy, thanks for your comment - it really caught me at the right time and is so, so true!

Photographers or anyone else I think needs to have a good character / be respectful to others; my friends and I like to say just be real, be real people.

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Dwayne D.C. Tucker II
Nassau, Bahamas

I like these posts; they offer ideas to consider in raising our personal bars as photographers. I would add, in creating marketing materials and strategies, to choose what resonates with you personally and truthfully.

For those that operate from the idea that all human interaction is an exchange of energies, marketing that originates and reflects your true personality creates trust on a subconscious level. Anything else or less than the truth creates mixed signals that make a client wary because they feel and hear the falsity on that subconscious level as well. And we want our clients to trust both our creative eye and our intentions.

Love reading these posts.

I think you have summed it up perfectly. That is exactly the measues taken to retain old clients but also to attract new ones. Word of mouth goes a long way!!

Cheers

Shameer