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Survival Strategies for Photographers: Using Facebook

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In this post in my video series on survival strategies for photographers [2], I offer a few tips for using Facebook as a low-cost marketing tool for your photography business.

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11 Comments To "Survival Strategies for Photographers: Using Facebook"

#1 Comment By Ken Posney On May 7, 2010 @ 4:52 pm

Facebook is another opportunity to get a connection with your clients before the big day.
Our opinion is, our clients are much more important than our peers. Without something like Facebook, a phone call or a face-to-face, you're stuck trying to break the ice in less than five minutes. We live on Kaua'i and are unique in that we need several options for connection before the couple arrives on the island. We've found chatting and sharing images puts the clients at ease and helps to clarify their needs. Nice video, Sean. Thank you

#2 Comment By Karen Strunks On May 9, 2010 @ 10:04 am

It seems an obvious thing to do now you have said it, but I must admit to being in the category of only using Facebook to connect with my peers.

Thank you for pointing this out Sean! 🙂

#3 Comment By Dania On May 13, 2010 @ 10:21 am

Hi, just curious how do you deal with watermarks and copyright issues on Facebook.. Great video. Thanks

#4 Comment By Suffolk Wedding Photographer On May 14, 2010 @ 6:14 am

Thanks Sean, thats great advice!

I must admit that most of my contacts on Facebook are peers rather than clients, although I have got work through clients publishing my images.

Do your clients connect to your personal Facebook account or are they fans to a business page?


#5 Comment By Nik Sargent On May 14, 2010 @ 6:17 am

Love your short but insightful tips there. You're absolutely right - anyone not harnessing the viral nature of facebook to spread their work and brand is missing a trick.
You have to proceed with caution but if you do it right, it reaps huge rewards as I have discovered. 🙂
thanks for the video

#6 Comment By Gareth Robins (New Zealand Wedding & Portrait Photographer) On May 16, 2010 @ 9:44 pm

Thanks for posting this. I have a similar experience with Facebook, I get a lot of comments about my personal work. I think it's because the fans of my page can relate to me more than my clients. When I post client photos I love to tag them as well.

#7 Comment By Jason Collin Photography On May 18, 2010 @ 1:53 pm

I have started doing exactly this with clients in the past two months. I even ask past clients to become "fans" of my business page on Facebook.

I will go now and put more personal photos of myself on the business page per Sean's recommendation and experience.

Look forward to the next one Sean, thanks.

#8 Comment By Sean Cayton On May 18, 2010 @ 3:46 pm

Hi Dania,

Sorry for not seeing your earlier comment. Shot answer to your question. Keep it small and add a watermark if you feel it's necessary. We try not to use watermarks. We consider the photographs on Facebook as a part of our "service" to the client and know that without a lot of work would they be able to get an acceptable print. Interestingly, virtually of my couples leave the portfolio on my page rather than dragging and dropping it to theirs and creating their own album. That says a lot about the nature of Facebook, IMHO.

Hope this helps,

#9 Comment By Sean Cayton On May 27, 2010 @ 11:49 am


Not usually since their engagement announce. has an image and it most often is made by the photographer they commissioned for their wedding day...

#10 Comment By Mike Porter On June 1, 2010 @ 5:39 am

Thanks, Sean. A short, but excellent incite into the use of Facebook. I find, as a photographer, the scope of awareness needed to keep abreast of every possible marketing opportunity is immense - I need 48 hours in the day not 24! Mike.

#11 Comment By Social Media Mamma-Gaynor On May 11, 2011 @ 2:35 am

Hey Sean,

I love how you are using Facebook to market your business but I can't find an icon here to connect to your Facebook Page. Can't find any way to connect to you. Can't find anything on your website either!!!!

I have two businesses [4] and also [5] which you and your readers may find helpful.

I have a downloadable workshop series called FRIED UP WITH FACEBOOK - For Photographers coming out soon so love you to come on over and take a peek at how we can help you and your peers

Keep up the great videos - Gaynor