- Black Star Rising - http://rising.blackstar.com -
Stock Photography’s Hidden Costs — and How to Avoid Them
Posted By Scott Baradell On February 4, 2009 @ 4:08 pm In Advice for Clients | 2 Comments
In recent years, an increasing number of corporate photography buyers have been left embarrassed — or worse — after using images from microstock sites like iStockPhoto.com or photo-sharing sites like Flickr. In some cases, major companies, including direct competitors, have used identical photos  in their respective marketing materials. In other cases, corporations have been sued for using photos pulled from the Web  without obtaining a model release or meeting other legal requirements.
Ben Chapnick, president of Black Star, says such problems represent the “hidden costs” of corporate photography buyers settling for cut-rate images.
“Every day, marketing and communications executives face a difficult balancing act. They have a mission to project their company’s brand in the best possible light — along with a responsibility to achieve this objective within budget,” Chapnick says. “Sometimes, this means it’s OK to use images from a microstock site. But other times, it behooves marketers to hire an assignment photographer, rather than to settle for less.”
Assignment Photography: A Buyer’s Guide
To help corporate marketers, ad agencies and PR firms assess when to use assignment photography rather than stock or other options, Black Star has created a new e-book, titled When to Use Assignment Photography .
Featuring insightful interviews with veteran Black Star photographers, When to Use Assignment Photography  is an invaluable resource for corporate photography buyers. The e-book’s chapters include:
Download the corporate photography e-book at www.assignmentphoto.com/photography-ebook .
Article printed from Black Star Rising: http://rising.blackstar.com
URL to article: http://rising.blackstar.com/stock-photographys-hidden-costs-and-how-to-avoid-them.html
URLs in this post:
 Tweet: https://twitter.com/share
 used identical photos: http://rising.blackstar.com/stock-photos.html
 using photos pulled from the Web: http://rising.blackstar.com/protecting-your-images-the-myth-of-creative-commons.html
 When to Use Assignment Photography: http://www.assignmentphoto.com/photography-ebook/
 When to Use Assignment Photography: http://rising.blackstar.com/a-black-star-ebook-when-to-use-assignment-photography
 www.assignmentphoto.com/photography-ebook: http://www.assignmentphoto.com/photography-ebook
 : http://rising.blackstar.com/11-reasons-for-buyers-to-choose-rights-managed-photography-over-royalty.html
Copyright © 2010 Black Star Rising. All rights reserved.