In recent years, an increasing number of corporate photography buyers have been left embarrassed — or worse — after using images from microstock sites like iStockPhoto.com or photo-sharing sites like Flickr. In some cases, major companies, including direct competitors, have used identical photos in their respective marketing materials. In other cases, corporations have been sued for using photos pulled from the Web without obtaining a model release or meeting other legal requirements.
Ben Chapnick, president of Black Star, says such problems represent the “hidden costs” of corporate photography buyers settling for cut-rate images.
“Every day, marketing and communications executives face a difficult balancing act. They have a mission to project their company’s brand in the best possible light — along with a responsibility to achieve this objective within budget,” Chapnick says. “Sometimes, this means it’s OK to use images from a microstock site. But other times, it behooves marketers to hire an assignment photographer, rather than to settle for less.”
Assignment Photography: A Buyer’s Guide
To help corporate marketers, ad agencies and PR firms assess when to use assignment photography rather than stock or other options, Black Star has created a new e-book, titled When to Use Assignment Photography.
Featuring insightful interviews with veteran Black Star photographers, When to Use Assignment Photography is an invaluable resource for corporate photography buyers. The e-book’s chapters include:
- What is assignment photography and what does it mean for your business?
- Assignment photography for executive portraits
- Assignment photography for annual reports
- Assignment photography for architectural photography
- Assignment photography for advertising and marketing
- When only assignment photography will do
Download the corporate photography e-book at www.assignmentphoto.com/photography-ebook.