Comments on: Simplify Your Pricing to Build Your Photography Business

By: 0-60

0-60 — Thu, 03 Nov 2011 23:43:52 +0000

This is so true, especially about a la carte pricing. This is a great way to increase your average order value and make more money. Great article!

By: Wedding Video

Wedding Video — Mon, 05 Sep 2011 18:30:00 +0000

Totally spot on. Working out your prices is probably the most important and easiest thing to do and get wrong.

By: Gena D

Gena D — Tue, 25 Jan 2011 05:17:33 +0000

Great article I started in business 6 months aga and now seriously need to revise pricing ...

By: Sophie

Sophie — Fri, 15 Oct 2010 23:11:52 +0000

We have found that our pricing has slowly, slowly become more complicated. It's good to be reminded of the basics again. It is so easy to stray of course.

By: Tommi Heinonen

Tommi Heinonen — Sat, 25 Jul 2009 20:15:19 +0000

I usually have only one price - hourly charge and fixed sum for portraits. They can ask for additional services and I allways tell them to do so, but I feel that giving one price helps them to calculate what they want.

By: Dominique Gordon

Dominique Gordon — Mon, 09 Feb 2009 21:34:11 +0000

Exactly my business philosophy.
"Don't confuse the customer"
Too many choices can cost you the sale.
Outstanding article.

By: Monica Michelle

Monica Michelle — Sat, 31 Jan 2009 02:05:58 +0000

Great article. I think many of us forget what it is like to look at the wedding industry from the bride's perspective. Thank you for bringing this view point.

By: Greg Loehr

Greg Loehr — Fri, 30 Jan 2009 18:30:10 +0000

I wholeheartedly agree. I have always had a simple, "good, better, best" pricing structure. A couple of years ago, I abandoned it for an "ala carte" type of ratecard. It was a dismal failure. I went back to the original pricing (3 packages, 6-7 options) and it has been working well ever since.

By: JC

JC — Thu, 29 Jan 2009 17:49:52 +0000

Great article Sean. I don't normally shoot wedding, but recently I found myself being asked to, and thus have been researching the pricing issue and found it very useful.

By: Laure Lillie

Laure Lillie — Sat, 24 Jan 2009 13:34:04 +0000

Simplicity is key. I have three packages myself that include the coverage, proofbook, online gallery and different album credit levels. I also have a la carte items. My client love the simplicity and always come back for more!

By: Terry Lee

Terry Lee — Sat, 24 Jan 2009 11:06:48 +0000

Great article. It's a model that I use; it's especially good because of it's dynamic nature. If one is in more demand than another "package" then I can adjust accordingly. Minor tweaks can reap great rewards!

By: Neil Walker

Neil Walker — Wed, 21 Jan 2009 17:32:39 +0000

Very interesting...is the wedding package on the way out??