Comments on: Simplify Your Pricing to Build Your Photography Business

By: Tommi Heinonen

Tommi Heinonen — Sat, 25 Jul 2009 20:15:19 +0000

I usually have only one price - hourly charge and fixed sum for portraits. They can ask for additional services and I allways tell them to do so, but I feel that giving one price helps them to calculate what they want.

By: Dominique Gordon

Dominique Gordon — Mon, 09 Feb 2009 21:34:11 +0000

Exactly my business philosophy.
"Don't confuse the customer"
Too many choices can cost you the sale.
Outstanding article.

By: Monica Michelle

Monica Michelle — Sat, 31 Jan 2009 02:05:58 +0000

Great article. I think many of us forget what it is like to look at the wedding industry from the bride's perspective. Thank you for bringing this view point.

By: Greg Loehr

Greg Loehr — Fri, 30 Jan 2009 18:30:10 +0000

I wholeheartedly agree. I have always had a simple, "good, better, best" pricing structure. A couple of years ago, I abandoned it for an "ala carte" type of ratecard. It was a dismal failure. I went back to the original pricing (3 packages, 6-7 options) and it has been working well ever since.

By: JC

JC — Thu, 29 Jan 2009 17:49:52 +0000

Great article Sean. I don't normally shoot wedding, but recently I found myself being asked to, and thus have been researching the pricing issue and found it very useful.

By: Laure Lillie

Laure Lillie — Sat, 24 Jan 2009 13:34:04 +0000

Simplicity is key. I have three packages myself that include the coverage, proofbook, online gallery and different album credit levels. I also have a la carte items. My client love the simplicity and always come back for more!

By: Terry Lee

Terry Lee — Sat, 24 Jan 2009 11:06:48 +0000

Great article. It's a model that I use; it's especially good because of it's dynamic nature. If one is in more demand than another "package" then I can adjust accordingly. Minor tweaks can reap great rewards!

By: Neil Walker

Neil Walker — Wed, 21 Jan 2009 17:32:39 +0000

Very interesting...is the wedding package on the way out??