Looking at the market of photography starting from one reality, the American one, is definitely narrowing the whole picture down to a multifaceted way of doing things. But it's just one. Twitter is not as strong and spread in the rest of the world as it is in the US.

Twitter if I may speak from my point of view, still does not have the same ability and power in penetrating the market as Google or Facebook have, in my experience I have found many colleagues on twitter, but not clients or potential ones.

I believe Twitter is useful, when integrated into Facebook and other social networks, to quickly update profile statuses and posting some links, but as a network itself and the promoted tweet tool along with it, does not seem that strong.

It may work for corporate realities, but for small businesses like the photographic ones may not be the strongest tool.

Since I joined Twitter I had the feeling I was among fellow competitors, trying to show their qualities in an arena where it was more like talking among experts belonging to the same field more than attracting new clients.

As I said, I use Twitter and I find it interesting, but have some doubts about its effectiveness as a business tool on its own.