Slowly, I sank up to my knees, the mud sucking me in deeper and deeper.
I was standing on a riverbank near the Bay of Bengal in Bangladesh, photographing villages that had been flooded. Thinking I’d have a better angle if I got closer to the river, I took a flying leap into what I quickly realized was sludge. Each time I moved, the mud pulled me down further.
Throw $41 million at a photo-sharing app and it’s bound to lure competitors. One week after the much-ballyhooed debut of Color, a rival developer has introduced an app called GreyScale — at least according to this press release that hit our inbox just after midnight on April 1:
More and more wedding photographers are using Facebook and Twitter today, but relatively few are taking advantage of other useful social networking sites, such as Digg and StumbleUpon. In this video, I look at ways that you can leverage these sites to market your business.
Did you know that Facebook is the No. 1 way that many wedding photographers are reaching brides today? If you’ve been reluctant to include social media in your marketing strategy, watch this video. Getting started is not as difficult as you think.
The other night, I was looking through some old files to find a low-light photo to illustrate a book I’m working on. While doing this, I happened upon two folders of pictures I had shot of jazz great Sonny Rollins.
Look at the pictures. It’s not that complicated.
That’s what I want to say to photographers, curators and others who insist that exhibition-worthy photography requires artist statements.
Explaining the Obvious
In this edition of Ask the Photo Business Coach, I answer the question, “What are the most promising new opportunities for photographers?”
Not too long ago, a friend of mine showed his portfolio to a curator at a local museum. After sifting through his photographs rather quickly, she handed them back to him and said she saw “nothing new” in his work.
From Netflix to Pandora, Zipcar to cell phone plans, more and more businesses are offering subscription or membership service plans — and consumers are embracing them as a way of simplifying their lives and budgets.
In this video in my series on creating a wedding photography website that sells, I share tips on how to turn traffic to your site into bookings.
People who want you to forfeit your intellectual property rights like to point out the enormous creativity of those who would use your work without compensating you.
They’re not stealing your work. They’re “remixing” it. “Transforming” it. “Mashing” it up.
In this video in my series on creating a website that sells, I discuss how to make customer testimonials work harder for you, how to organize and display your wedding packages, and more.
Google the term “creative block” and you’ll find countless articles trying to cure you of this terrible malady. This isn’t one of those articles.
Why not? Because I see nothing wrong with it; I don’t think it’s a malady at all.
In this edition of Ask the Photo Business Coach, I discuss the importance of followup and why keeping promises is so critical to success.
[Jim Pickerell's new e-book “Secrets To Building A Successful Photography Career” is available at a discount to Black Star Rising readers. Just enter the coupon code “BlackStarRising” to get $5 off.]
As a photojournalism student, I’ve gotten lots of advice from professional photographers. As well-intended as this counsel may be, it usually comes down to a simple admonition: Stay out of the business.
As a student, I had a lot of original ideas. And I was determined to take only original pictures.
I hated “me too” photographs. If I saw a classmate submit a portrait with a cliched subject like a bearded, homeless man, I’d shake my head and say to myself, “How trite.”
In this video in my series on creating a website that sells, I discuss creating an “About” page that will attract brides to your wedding photography business.
This is the first video in my series on creating a wedding photography Web site that sells. In this post, we address search-engine optimization and generating free offers to capture email addresses and other information from your site’s visitors.
With 10 percent of Internet visits and 25 percent of page views going to Facebook these days, Mark Zuckerberg’s social network has emerged as more powerful than even Google.
What are the implications of this? For starters, it means you should worry a little bit less about search engine optimization (SEO) and a little bit more about social media optimization (SMO).
The farmers frantically picked their olives in the blazing hot sun. We were on a boulder-strewn hillside in Palestine, near the edge of a recently completed Jewish settlement.
Some of the farmers had started to carry their bags of olives to their carts, when suddenly a group of settlers came running down the hillside whooping and hollering, accompanied by a man blowing a horn. The settlers swooped into the grove of trees and grabbed for the olives, pushing and shoving the farmers.
In my last post, I wrote about the difference between what I call “amateur” and “professional” clients. Some people thought the post was snobby and harsh, and suggested that — rather than avoiding amateur clients — photographers should work harder to educate them.
In this edition of Ask the Photo Business Coach, I answer a question that many of us have this time of year: How do I plan for a prosperous and fulfilling 2011?
I hope everyone had happy holidays. Now that you’re back to work, I’d like to share some ideas on building your wedding photography business by offering “free gift with purchase” promotions.
As both a graphic designer and photographer, I used to think that working with clients was no fun.
Then I realized that all clients weren’t the problem — just a certain type of client.
I call them “amateur” clients. This is to distinguish them from the clients I do enjoy working with — “professional” clients.