It’s great to have a passion for photography, but that alone won’t pay the rent. Unless you can get equally committed to the business side of the profession, your photography is doomed to remain a hobby or source of supplemental income. In this video, I offer some tips on how to get focused on developing your business.
Most of the articles I read on photography websites offer advice on things like how to master different techniques, how to price your work, or how to market your business. But sometimes I think it’s important for us to take a step back and ask ourselves a bigger question:
Amid all the recent hype over 3D cameras, it’s probably worth noting that creating the illusion of depth in photography is not a novel pursuit. Smart people have been finding clever ways to bring the third dimension into still photos almost since the beginning of the craft.
In this edition of Ask the Photo Business Coach, I answer the question, “Should I get a Certified Professional Photographer (CPP) designation?” I have a strong opinion on the subject.
My first day at L’ècole Des Beaux Arts in Montreal was quite memorable. Aside from compulsively staring at a very pretty blonde by the name of Josette, I eagerly awaited the arrival of the drawing teacher for my first class.
I’m a professional photographer. I also recognize that, increasingly, this designation seems to be losing its impact.
Besides being able to deduct equipment purchases on your taxes, what else does the title bring you?
In this video in my series on wedding photography marketing, I share advice on how to get exposure in local media to build awareness and earn new clients for your wedding photography business.
A lot of photographers — pros and semipros alike — are angry these days.
Pros are angry because good-paying work is harder to find than it used to be; much of this anger is directed at semipros and amateurs, who are blamed for the oversupply of images in the marketplace.
I’ve never been able to identify a photojournalist’s gender from the photos she takes. Have you?
When Margaret Bourke-White photographed the Nazi death camps for Life magazine, no one cared if she was a woman or not. Her images told the story and that was that.
(The following is adapted from the book Everyone’s Guide to Designers, by designer Clarence Bowman.)
One of the trickiest arts in world is the art of critique. But learning it is important to clients who wish to have good working relationships with their graphic and Web designers.
Stock photographers are up in arms. They’re angry — and understandably so.
But they’re not right about everything, and rage only gets you so far. As the photography industry continues to struggle with heightened competition, reduced demand and lower prices, photographers must learn to take action, both for themselves and for their industry, with the same energy with which they voice their complaints.
Before hiring you to document their wedding, most couples want to know more about you than the quality of your work and how many ceremonies you’ve shot in the past. They want to get to know you as a person.
In this edition of Ask the Photo Business Coach, I answer the question, “What’s the truth about photography contests?”
“When you look into your camera, if you see an image you have ever seen before, don’t click the shutter.”
— Alexey Brodovitch
Based on my recent blog posts criticizing the tyranny of the new and the idiocy of artist statements in photography, you might have me pegged as a “grumpy old photographer,” as one commenter put it.
“It’s not what you look at that matters, it’s what you see.”
– Henry David Thoreau
This is one of my favorite quotes. While Thoreau did not say this about photography, it’s about the best advice you can give to someone in our profession.
Photojournalism students, as well as those in other mass communication programs, are worried there won’t be jobs for them when they graduate. The news media, trade journals, and even educators are forecasting the collapse of newspapers and downsizing of jobs in other media.
If you’re stressed out because of all the work you have to do, you may be missing an opportunity. Perhaps it’s time to grow your photography business. Even if you’re unable to pay for help at first, you do have options. This video can help you get started.
Slowly, I sank up to my knees, the mud sucking me in deeper and deeper.
I was standing on a riverbank near the Bay of Bengal in Bangladesh, photographing villages that had been flooded. Thinking I’d have a better angle if I got closer to the river, I took a flying leap into what I quickly realized was sludge. Each time I moved, the mud pulled me down further.
Throw $41 million at a photo-sharing app and it’s bound to lure competitors. One week after the much-ballyhooed debut of Color, a rival developer has introduced an app called GreyScale — at least according to this press release that hit our inbox just after midnight on April 1:
More and more wedding photographers are using Facebook and Twitter today, but relatively few are taking advantage of other useful social networking sites, such as Digg and StumbleUpon. In this video, I look at ways that you can leverage these sites to market your business.
Did you know that Facebook is the No. 1 way that many wedding photographers are reaching brides today? If you’ve been reluctant to include social media in your marketing strategy, watch this video. Getting started is not as difficult as you think.
The other night, I was looking through some old files to find a low-light photo to illustrate a book I’m working on. While doing this, I happened upon two folders of pictures I had shot of jazz great Sonny Rollins.
Look at the pictures. It’s not that complicated.
That’s what I want to say to photographers, curators and others who insist that exhibition-worthy photography requires artist statements.
Explaining the Obvious
In this edition of Ask the Photo Business Coach, I answer the question, “What are the most promising new opportunities for photographers?”
Not too long ago, a friend of mine showed his portfolio to a curator at a local museum. After sifting through his photographs rather quickly, she handed them back to him and said she saw “nothing new” in his work.