The Nov. 30 Wall Street Journal conducted an interesting experiment: they dragged the same baby around to five photogs and portrait studios to compare prices and results. The contestants:
* Sears Portrait Studios
* Imagewell Photography (Jackson, Wyoming)
* Babies “R” Us
* Picture People
* Yun Cee Ng (Queens, NY)
On Digital Photography (O’Reilly, $40) is a book by photographer Stephen Johnson that discusses digital in depth — covering its history, the underlying technology, and techniques for achieving better photographs.
The Nov. 28 Wall Street Journal article, “When Marketers See Double,” is sure to produce red faces in many corporate marketing departments.