I’ve written before about multimedia slideshows, and how nice it is that today they are available to everyone via the Web, when in the past they were generally created for small groups. In this post, I will make the argument that multimedia slideshows can be a more effective way of communicating than online video.
Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that explains the benefits of a product, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page.
When I was 13, a gangly and extremely enthusiastic teacher imparted to my science class the essence of Newton’s third law of motion: that every action has an opposite and equal reaction. Walking out of the classroom, I promptly forgot this lesson. Only years later did I realize that Newton’s third law governs not just motion — but virtually everything we do.
Paul Graham, in the essay Why TV Lost, says the problem with copyright owners — including photographers and agencies — is that they spend too much time worrying about the money they are losing to piracy, and not enough time trying to improve the experience for users. Solving the latter, he argues, can solve the former.
A good landscape photograph tells a story of the place it describes. And like all good tales, your landscapes should have a catchy beginning (the foreground), an interesting center (the middle area) and a memorable ending (the background). Not every landscape lends itself to this somewhat formulaic treatment, of course, but applying it saves a lot of time and provides you with a solid starting point from which you can improvise.
Back when I was heading the corporate communications department of a billion-dollar company, I had the uncomfortable experience of watching a graphic designer break down and crumple into a ball in my office.
Fourth in a series.
The bride’s dress won’t zip up. The brother of the groom had a little too much to drink before the toast. The flower girl’s hair catches on fire. The maid of honor loses the groom’s ring. You name it — it’s happened.
In my last post, I offered some recommendations for the camera gear you’ll need to make it as a freelance photographer. But having the right photographic equipment is just the beginning. Here are nine other business essentials to be ready for any assignment.
It’s the halfway point in the semester, so I thought this would be a good time to report on the video course I am teaching. Video has always been part of the Visual Communications sequence here at the University of South Carolina’s School of Journalism and Mass Communications. But until the spring 2009 semester, we’ve always incorporated video into our other VisCom courses — a little in the Introduction to Visual Communications course, a little in the two Photovisual Communications courses, and a little in the Graphic Design course.
A corporation’s offices are often its most public face. The architecture a company chooses sends a message about its brand. Landmarks such as Hong Kong’s Bank of China or New York’s Chrysler Building, originally constructed to house the offices of the Chrysler Corporation, broadcast international statements about a company’s ambitions.
I’ve read the articles and postings about newspaper layoffs, and I’ve gotten my share of e-mails from former staff photographers asking for guidance. As someone who’s been freelancing for most of my career, what’s the first advice I would give to those of you striking out on your own?
I’ve seen a funny shift in the perceived value of front lighting since I began writing photography books. When I started writing about photography three decades ago, the general rule was “keep the sun over your shoulder,” which meant, in essence, to always use front lighting. Then, as consumers became hip to the value of different lighting directions in “creative” photography, front lighting fell out of favor.
I got a call recently from a wedding planner acting on behalf of a couple who were looking for a photographer. During the course of the call, I was told I wouldn’t be able to contact the couple directly.
Do you ever wonder if your corporate message has gotten a bit stale? Sure, you know your company’s strengths, and there are lots of reasons why it is successful. Your communications team probably routinely utilizes a specific set of phrases that describe your company’s distinctiveness. But after a while your message begins to sound just like a dozen other “unique” organizations.
Third in a series.
OK, you’ve booked the photographer for your wedding. You’ve signed a contract and paid a non-refundable retainer to ensure your reservation. You’ve planned ahead, so it’s still six to nine months before the big day.
After Tiger Woods won the Masters the first time, he felt he could still improve his game. Tiger went back to golf’s fundamentals; he worked on his swing.
Tiger is not the only professional athlete practicing the fundamentals of his game. Each year, Major League Baseball teams go to spring training, where they discipline themselves in the fundamentals of baseball. They’re doing pretty much what your kids in Little League are doing — running, hitting, catching and throwing.
As recently as 10 years ago, I thought making photos on assignment was like putting money in a retirement account. “My stock is my retirement,” I told people then. Times change. Stock photography, as operated by corporations bent on record profits every quarter, is in decline. That does not mean that photography is in decline — just one aspect of it. Assignment photography lives on.
Robert Thomson, managing editor of The Wall Street Journal, recently said something that was spot on in describing Google’s impact on photography.
“Google devalues everything it touches,” Thomson said. “Google is great for Google, but it’s terrible for content providers, because it divides that content quantitatively rather than qualitatively. And if you are going to get people to pay for content, you have to encourage them to make qualitative decisions about that content.”
Congratulations! You’ve gotten the green light to do a photo shoot for your new advertising campaign. Now, all you have to do is book a photographer.
But before you hit the Rolodex or call your contacts for recommendations, do you really know what you should expect from a quality corporate photographer?
What does it mean to be in business? When I lived in San Francisco, I worked as a corporate and editorial photographer and also taught a course in business practices for photographers. As a dedicated member of the American Society of Media Photographers (ASMP), I felt it was appropriate to practice what I preached and visa versa.
In my last two posts, I explained how I expanded my business by redesigning my Web site, and some of the techniques I’ve used to attract prospective customers to my site. In this post, a three-minute video, I discuss the benefits of Google Analytics and how to install it on your Web site.
A good friend of mine works for a leading European events company, responsible for summoning the organizational and logistical know-how required to give smooth operation to those huge product launches or corporate events that all seem so effortlessly flung together. Recently, he told me that a major telecommunications client was throwing a thank-you bash for its top customers. Champagne would flow, acrobats would fly through the air, and contortionists would … well, contort.
I recently offered two posts with advice for clients tasked with shooting executive portraits. Portraits focus on a company’s personalities. But a corporation also has a personality of its own, which can often be even harder to capture than that of a small team of leaders. It’s a feeling that’s ingrained in the company’s work sites, products, employees and brands.
Second in a series.
After investigating photographers online and receiving referrals from friends or planners, the next step in finding the perfect wedding photographer is to contact your short list of photographers and schedule an appointment with each.
The “Fake Chuck Westfall” was a blip on the blogosphere — until Canon USA got wind that its “camera evangelist” had an anonymous doppelganger. Then Canon’s lawyers tried to have Fake Chuck’s blog shut down — and failed miserably.