As a photographer, I make my living shooting subjects for magazines, advertising campaigns and large corporate clients. I’m generally given a brief, everyone involved knows what is required of them, and the aims and objectives are clear from the start.
As digital cameras and online photo-sharing spur greater interest in photography among hobbyists, I’ve followed a trend that I find increasingly disturbing: photo contests that reward you by stealing your photos.
I was in my backyard the other day and happened to notice the late-afternoon sunlight coming in behind my Japanese maple. I’d been outside for about an hour and hadn’t really paid much attention to the tree. But when the sun got low enough, the leaves and tiny buds just began to catch fire. It was really striking.
Last year I wrote two columns about videos on newspaper Web sites. Following a discussion with one of my academic colleagues, Dr. Bruce Konkle, I decided to drift around cyberspace and see what corporate Web sites have to offer in terms of video.
The author C.C. Vyvyan wrote, “As one grows older one should grow more expert at finding beauty in unexpected places, in deserts and even in towns, in ordinary human faces and among wild weeds.”
Which is one reason I’m glad I don’t take better care of my lawn.
Today, your Web site is your first impression for most prospective clients. And just as you update your albums and portfolio periodically, it is important to update your site to keep your online image fresh.
I’m sometimes asked by prospective clients, “When do I really need the kind of corporate photography that a photographic agency can deliver?”
These days, with so much cheap and free photography flooding the Web, it’s easy to forget what quality corporate photography is all about. Assignment photography may not be a company’s lowest-cost option — but it often delivers the best value.
My cat is one of my favorite subjects to photograph. She sleeps next to me while I write, so she’s an easy target. But she can be a difficult challenge, too. Fortunately, challenges are a great way to learn.
Last in a series.
There is no better way to preserve your wedding day memories than with a wedding book displaying your photographs. Unfortunately, it’s one aspect of choosing a photographer that many couples overlook.
Great photographers are fundamentally unhappy people. Not suburban-housewife unhappy, waiting to be swept away, a la Madame Bovary. No, the best photographers are unhappy with the world around them and how it functions. What bothers them is the way reality is commonly perceived: normal, bland, boring, uninteresting.
With alarming frequency, I receive e-mails asking me to provide my services for free. Very often they state that a “great opportunity” has knocked on my door and that, once that door opens, a myriad of fame and fortune will come pouring in. In other words, if I just do this one job gratis, it will invariably lead to paid work.
The making of great photographs requires an investment. We need a camera, computer, software and, possibly, we need to attend classes to learn how to use all this equipment.
Should we buy a Mac or a PC? Which camera should we buy — Nikon, Canon, Leica, Hasselblad? Which workshops or photo books do we require? We’ll need to read reviews of these products before making the investments.
If you photograph anything that has to do with people, you will inevitably come across this word: “access.”
Access is the difference between getting close enough to make a decent photograph and being so far away that you can’t even see your intended subject. It’s the difference between being given permission to bring a camera on the grounds or keeping it in your trunk.
The pace of academia is usually exceedingly slow, but on rare occasions it accelerates like a Maserati. I recently volunteered (was drafted?) to design an experimental course for fall 2009 here at the University of South Carolina’s School of Journalism and Mass Communications. The course title: “Freelancing for Creative Professionals.” In other words, how to start and operate your own successful freelance business.
As photographers, our eyes are our most prized possession. The very nature of photography is visual; even the camera lens itself is an invention that attempts to duplicate the operation of the human eye.
Every year the process of filing taxes teaches me the true cost of doing business as a small business owner. My tax return also establishes a baseline for my business and shows me where I can improve.
I began my business 10 years ago. That’s when I started work as an independent contractor for a large metro newspaper — although I thought of myself as a freelancer rather a business owner at the time.
In this part of our video series on Google Analytics, I show you how to improve the value of your traffic statistics by filtering your own visits to your site out of the results. (You can find the previous posts in this series here.)
If you thought the money you contributed to this or that photography trade organization was a worthwhile investment, think again. ASMP, APA, EP, PPA, WHNPA, SA, and their siblings are guilty of the same crime. Silence.
We spend a great deal of time in my office thinking about how to communicate to clients. For example, “I need to get my contract to you to review and sign before I can get started on your assignment” can sound off-putting. Instead, we say, “We’ll send along some paperwork for this assignment, and once you sign it, we’ll be all set.”
This is my third video post on Google Analytics. The first two were designed to describe the benefits of Google Analytics for photographers, and to show how you can use it to monitor traffic to your Web site. In this video, we look at the Google Analytics dashboard, and how you can customize it to add the data that is most relevant to you.
How’s business? The answer depends on your individual circumstances, of course — but also on your perspective.
The glass is either half full or half empty for many of us today. Take the Windy City. Just as Chicago delivers its chosen son to become President, and one of its premier photographers to become official White House photographer, both of the city’s newspapers are relegated to the pit of bankruptcy.
As a former newspaper reporter who later became the head of large corporate communications departments, I’ve had the opportunity to work closely with both photojournalists and corporate assignment photographers. And while many of the best assignment photographers I’ve worked with have also been photojournalists, I’ve found that some photojournalists don’t make the transition to corporate work very well.
I almost don’t recognize Shawna Simmons when she appears in my office doorway. A 2007 graduate, Shawna has returned to the University of South Carolina’s School of Journalism and Mass Communication to give several presentations as part of the school’s I-Comm Week, an annual exploration of the latest trends in mass media.
In my last video, I discussed the benefits of Google Analytics and how to install it on your Web site. In this post, I define some terms used to describe the traffic to your site, such as “bounce rate,” “abandonment rate” and “conversion rate.” Then I show you how to track these and other stats using Google Analytics — an important step to improving your Web site’s effectiveness.
I had originally started this post with a different topic, but after a recent airline trip I wanted to share a few observations about customer service and customer loyalty. The thing about customer service is that we all understand its importance in theory — but we sometimes forget to implement it in practice, in the heat of our daily work lives. That’s why it’s worthwhile to remind ourselves occasionally of what good service is and why it’s in our best interests to provide it.