In this part of our video series on Google Analytics, I show you how to set up conversion funnels to track Web site visitors who do not follow through on desired actions, such as completing an online form. (You can find the previous posts in this series here.)
When you’re doing travel photography, it’s easy to think of your time in airplanes and hotels as an inconvenience — a chore you simply must endure to get to your next assignment. But in photography as in life, that’s the wrong way to look at any experience.
If you think today’s college students are just a bunch of self-absorbed Twitter-heads devoted solely to their Facebook pages, I’ve got some videos for you to watch.
Six months ago, if you had told me I’d be volunteering to do a full-day photo shoot and a half day of editing for free, I’d have laughed and called you crazy.
Things are different now. Call me a soft touch, but I’ve become a believer in pro bono karma.
Can you speak photo?
Many photographers can’t. You look at their images, and they are fine — properly exposed, nicely framed, perfectly lit. But they are boring. They do not speak. They do not convey any message or meaning. They are as flat as a line on the screen of a heart rate monitor attached to a dead man.
In this part of our video series on Google Analytics, I show you how to set conversion goals for the visitors to your Web site, and how to track your progress in reaching these goals. (You can find the previous posts in this series here.)
As sad a fact as it may be, the newspaper staff photographer is fast becoming an endangered species. I’ve recently spoken to several current and former newspaper staffers contemplating the move to wedding photography, and I thought I’d share some of the advice I’ve offered.
I left the newspaper world five years ago. There are things I miss about it, and things I don’t.
I miss receiving a steady paycheck to go out and about on new assignments every day. I don’t miss the restrictions and frustrations that came along with that paycheck.
On March 17, the Seattle Post-Intelligencer — Seattle’s first newspaper, founded in 1863 — ceased its print edition and laid off most of its staff. Four of us who had been staff photographers there decided to form our own business, a full-service photography studio called Red Box Pictures. While I’m the first to admit that we still have a lot to figure out, my colleague Scott Eklund and I thought we’d share a few things we’ve learned so far.
As a photographer, I make my living shooting subjects for magazines, advertising campaigns and large corporate clients. I’m generally given a brief, everyone involved knows what is required of them, and the aims and objectives are clear from the start.
As digital cameras and online photo-sharing spur greater interest in photography among hobbyists, I’ve followed a trend that I find increasingly disturbing: photo contests that reward you by stealing your photos.
I was in my backyard the other day and happened to notice the late-afternoon sunlight coming in behind my Japanese maple. I’d been outside for about an hour and hadn’t really paid much attention to the tree. But when the sun got low enough, the leaves and tiny buds just began to catch fire. It was really striking.
Last year I wrote two columns about videos on newspaper Web sites. Following a discussion with one of my academic colleagues, Dr. Bruce Konkle, I decided to drift around cyberspace and see what corporate Web sites have to offer in terms of video.
The author C.C. Vyvyan wrote, “As one grows older one should grow more expert at finding beauty in unexpected places, in deserts and even in towns, in ordinary human faces and among wild weeds.”
Which is one reason I’m glad I don’t take better care of my lawn.
Today, your Web site is your first impression for most prospective clients. And just as you update your albums and portfolio periodically, it is important to update your site to keep your online image fresh.
I’m sometimes asked by prospective clients, “When do I really need the kind of corporate photography that a photographic agency can deliver?”
These days, with so much cheap and free photography flooding the Web, it’s easy to forget what quality corporate photography is all about. Assignment photography may not be a company’s lowest-cost option — but it often delivers the best value.
My cat is one of my favorite subjects to photograph. She sleeps next to me while I write, so she’s an easy target. But she can be a difficult challenge, too. Fortunately, challenges are a great way to learn.
Last in a series.
There is no better way to preserve your wedding day memories than with a wedding book displaying your photographs. Unfortunately, it’s one aspect of choosing a photographer that many couples overlook.
Great photographers are fundamentally unhappy people. Not suburban-housewife unhappy, waiting to be swept away, a la Madame Bovary. No, the best photographers are unhappy with the world around them and how it functions. What bothers them is the way reality is commonly perceived: normal, bland, boring, uninteresting.
With alarming frequency, I receive e-mails asking me to provide my services for free. Very often they state that a “great opportunity” has knocked on my door and that, once that door opens, a myriad of fame and fortune will come pouring in. In other words, if I just do this one job gratis, it will invariably lead to paid work.
The making of great photographs requires an investment. We need a camera, computer, software and, possibly, we need to attend classes to learn how to use all this equipment.
Should we buy a Mac or a PC? Which camera should we buy — Nikon, Canon, Leica, Hasselblad? Which workshops or photo books do we require? We’ll need to read reviews of these products before making the investments.
If you photograph anything that has to do with people, you will inevitably come across this word: “access.”
Access is the difference between getting close enough to make a decent photograph and being so far away that you can’t even see your intended subject. It’s the difference between being given permission to bring a camera on the grounds or keeping it in your trunk.
The pace of academia is usually exceedingly slow, but on rare occasions it accelerates like a Maserati. I recently volunteered (was drafted?) to design an experimental course for fall 2009 here at the University of South Carolina’s School of Journalism and Mass Communications. The course title: “Freelancing for Creative Professionals.” In other words, how to start and operate your own successful freelance business.
As photographers, our eyes are our most prized possession. The very nature of photography is visual; even the camera lens itself is an invention that attempts to duplicate the operation of the human eye.
Every year the process of filing taxes teaches me the true cost of doing business as a small business owner. My tax return also establishes a baseline for my business and shows me where I can improve.
I began my business 10 years ago. That’s when I started work as an independent contractor for a large metro newspaper — although I thought of myself as a freelancer rather a business owner at the time.