In my previous “Notes from the VisCom Classroom,” I wrote about crafting course assignments and making sure they furthered both school-wide and course-specific learning outcomes. In this column, I’ll discuss how I go about evaluating those assignments once the students turn in their work.
As group design director for a large U.K.-based publishing company, I’ve found that understanding the photographers I work with is an integral part of my creative process.
What motivates a photographer to take the photographs they do? How do they like to work? What are their influences and interests? These are all questions I ask myself before commissioning a photographer for a specific project.
In a day and age when anyone with an iPhone or a Flickr account can call themselves a photographer, it can be a little difficult to figure out when you’ve separated yourself from the pack to become a real photographer. After all, beauty — in photographs as in all things — is in the eye of the beholder.
A “landing page” is the page where a visitor enters your Web site. In this video in my Google Analytics series, I show you my strategy for optimizing multiple landing pages on my site to attract more traffic — and more prospective customers.
The world is hard on those of us who sometimes, or primarily, still like to work with film.
“Pro” labs handle lower and lower volumes of film, which in some cases results in chemicals that are refreshed less frequently and technicians who lack training, particularly with slide film.
If there is one thing photographers like almost as much as buying a new camera, it’s buying little toys to go with it. Unfortunately, many of the more popular accessories — flash units, filters, tripods– can be quite expensive.
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him.”
— Mahatma Gandhi
At the heart of marketing for any small business is word of mouth. Creating an experience that gets people talking about your photography business is the single best way to attract new customers.
I was in military boot camp when I first heard the expression, “Lead, follow or get out of the way.” When we think of leaders we tend to think of drill sergeants, CEOs and politicians. But to be your best as a photographer, you need to be a leader, too.
Manuel H. Rodriguéz, 89, died last week after a long illness. Manuel H. was the Colombian Capa: a man who for more than half a century captured the history and “moments” of his country with his emblematic Rollei. And like Capa, his career in photojournalism was born out of chaos and violence.
Back when I used to golf, my friends and I were constantly in search of the next “perfect” club to add to our bags. Brands changed. New putters and drivers appeared. And with each change, there was fresh hope that — somehow, someway — this latest upgrade would make all the difference.
Black Star Rising received the following question from a reader, Nick Arnold of MinistryAllies.com:
Am I at legal risk in the U.S. if I use a photo with a Creative Commons license where a recognizable face is in the photo and the photographer did not acquire a model release? This would not be for commercial use, just the cover of a free ebook.
Photography has existed since the 1820s, according to most historians, giving the medium a history of less than 200 years. Two-dimensional art, meanwhile, has been around for 20,000 years, as far as we know — with the animals painted on cave walls in Lascaux, France, being among the first-known examples.
Hi, I’m John Lawlor and I’m starting a campaign to stamp out naked photos online.
No, not that kind of naked photo. I’m talking about images that are not optimized for Google and other search engines.
“Partisanship is our great curse. We too readily assume that everything has two sides and that it is our duty to be on one or the other.”
– Historian James Harvey Robinson
Funny thing is, that quote’s about 100 years old. So when we talk about the excessive partisanship that plays itself out across the U.S. media landscape on a daily basis, we’re not talking about a new phenomenon.
With all the emphasis photographers are placing on social media and online marketing these days, it’s easy to overlook the value of the good old-fashioned business card as a means of introducing yourself to prospective clients.
Bogota-based Black Star photographer Richard Emblin had the opportunity to interview Joel-Peter Witkin during the photography legend’s recent visit to Colombia. Here is his story.
For much of August, Joel-Peter Witkin moved through Bogotá without the custody of bodyguards and the media hype usually associated with an artist whose work has reached the celebrity stratosphere. As we meet in the Parque 93, Joel puts a condition on our meeting and the chance to talk photography: that I treat him to breakfast with “real juice.”
I’m currently teaching a course at the University of South Carolina’s School of Journalism and Mass Communication on how to start and operate your own successful freelance business. The course is aimed at students who want to become photographers, videographers, graphic designers, Web designers, and other creative professionals.
I recently purchased billboard space for two months to promote my wedding photography business. We’re in booking season, so now’s the time for aggressive marketing — especially in today’s economy.
Fortunately, advertising rates have come down as a result of the recession, making the billboard a pretty good deal for us. We’re already getting positive feedback and I expect to get some bookings from it.
Having spent the past several months on Twitter tweeting and reading the tweets of the people I follow, I’ve gradually evolved a strategy for using this service to market my photography business without being too obvious about it.
I’m a concert photographer. And being a concert shooter, it helps to be aware of — and show respect for — the people around you at events. So, for example, I hand-hold my camera with fast lenses attached. I stay low so I don’t block people’s views. That kind of thing.
As a newspaper photographer for 22 years, I covered just about every kind of news or sports event you can think of. But one thing I never got to try was glamour photography.
So I decided to step out of my comfort zone recently and attempt a shoot, with the help of my model, Lesly Garcia. Here are six lessons I learned from the experience.
As most photographers on Twitter likely know, Twitpic is a service that makes it easy to post images to Twitter, and to view and comment on photos from your Twitter account. It’s also emerged as the trendy new candidate to kill old-school spot photojournalism once and for all.
You can spend your life savings printing photographs and many people do.
An exhibition-quality, 11×14 print from West Coast Imaging, one of the finest labs in the country, goes for well over $100, and you won’t be disappointed by the quality. But put that print behind glass, in a frame, in a dimly lit gallery and how much of that beauty really shines through? And are potential buyers even aware of what you’ve spent?
I’m sure you are familiar with the concept of the “elevator speech.” The idea is that — if you are asked what you do for a living or what your company does — you should be able to give a complete, compelling answer in the time it takes to ride an elevator to your destination.
I’m not a photographer (a casual look through my family albums will offer proof of that), but I’ve been hiring photographers for corporate assignments for more than 15 years now. I’ve hired photographers while leading the corporate communications function for billion-dollar companies, heading up marketing for a tech startup I co-founded, and today, as owner/president of a boutique public relations firm.