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Written by Darryl Ohrt
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Monday, 11 February 2008 |
 How do you catch the eye of an agency art director with an attention span of 3.5 seconds and no time to look at your work?
Like many small creative agencies, my company sees, hears from, and works with photographers every day. Only a handful, however, have captured and maintained our attention to the point where we collaborate regularly. Why? More than anything, talent drives business. But over the years, we've noticed a few promotional and relationship-building tactics that are consistently effective for photographers trying to stand out from the crowd.
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Written by Rohn Engh
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Friday, 08 February 2008 |
 All aspects of creative expression go through phases as styles and public preferences change. As the ability to gain new information accelerates with the Internet, we're seeing these preferences change more rapidly, whether it's in women's fashions, men's hairstyles, or stock photography. Following the fads may sometimes seem like a professional necessity -- but if you're not careful, it can also drain your passion.
Tags: stock photography
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Written by Ron Rovtar
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Thursday, 07 February 2008 |
 Everyone has heard Marshall Field's famous admonition: "Give the lady what she wants." Making sure your customers get what they want is, of course, a respected practice. But another Chicagoan had even better advice. Samuel "Roxy" Rothapfel strongly suggested that Field didn't go far enough.
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Written by Rohn Engh
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Tuesday, 29 January 2008 |
These days, it's difficult to make photos without first having to ask permission from someone. Security is tighter at both public and private venues, and it's likely you'll encounter officials in many forms: gate attendants, receptionists, police officers, bureaucrats, teachers, secretaries, security guards. You'll even encounter "unofficial officials": janitors, ticket takers, bystanders, relatives of officials, and the like. My word of advice for these barriers -- I mean, good people? Handle with care.
Tags: photography tips
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Written by David Weintraub
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Monday, 28 January 2008 |
 I taught my first photography course in 1988. Many things have changed since then, but some have remained the same. Over the years, students seem steadily drawn to two genres of photography -- fashion and photojournalism. It is easy to understand why: these are two of the seemingly most glamorous careers in professional photography. And these genres are also among the most visible and recognizable. Nearly every photography student, at some time or other, has probably glanced through Vogue, Elle, National Geographic, or Time. And I am willing to bet that many of those students have dreamt of being in some remote, exotic location, working with talented models, or documenting culturally interesting or newsworthy events.
Tags: photography advice
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Written by Ron Rovtar
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Friday, 25 January 2008 |
Get to the decision-maker. This is basic advice frequently heard from expert sales people. And good advice it is.
Few business situations are more frustrating than selling a "gatekeeper" only to learn this contact person has been overruled by someone with more power.
Tags: photography business, photography tips
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Written by Sean Cayton
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Wednesday, 23 January 2008 |
 In the world of 1,001 photographers, you need to have a message.
Photographer Alec Soth explains it this way:
I have a theory that everyone will say one sentence about an artist. "He's the guy that photographs Weimaraners." "She was one of Crewdson's students at Yale." "She took disturbing pictures of her children."
He calls it "the sentence." I think he's right. And I think every "sentence" has a message. And my message is what drives my business.
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Do Embedded Photojournalists Actually Work for the Pentagon?
