In a Tough Economy, Survive By Diversifying Your Photography Business


It’s tough all over — the economy, that is. And so I thought I would share with you how my friend Linda Al-Khoury, a photographer in Amman, Jordan, is making a go of it despite her country’s weak market for freelance photography. Her answer, put simply, has been to diversify.

When she moved back to Amman after earning her degree in Lebanon, Linda set out as a freelancer. Within a few months, she decided that the income simply wouldn’t be enough to pay the bills. So she chose to open a studio to teach the craft — and joy — of photography to others.

A Hub of Activity

Her center, Darat Al Tasweer, offers photography classes for all levels. It has emerged as a hub for students, aspiring photographers, and photography lovers throughout the region.

But Linda’s center is more than a smart business decision. It is important to the future of photography in a country that recently witnessed the closure of the only faculty course teaching the subject.

Linda’s belief is that by spreading awareness and appreciation of the trade, she will create a stronger market for professional photography in the region over the long term.

A photo by Linda Al-Khoury of her center in Amman, Jordan.

An Inspiring Entrepreneur

From my experiences there, Jordan is a land rich in entrepreneurial women. Linda is one of the best examples of this.

She is committed. She is passionate. And she is working toward goals designed to benefit not only herself, but also her profession and her homeland.

Self-portrait by Linda.

Visiting Linda this past January, I learned of her newest adventure: the first photographic magazine in Arabic, for the Arabic world, featuring the work of various established pros in the region. It’s the latest salvo in Linda’s campaign to build a strong and enduring market for professional photography in Jordan.

And she does all this while continuing to work as a freelance commercial photographer.

If Linda can do it in Amman, you can do it where you are, too. I don’t mean you should open a studio for teaching photography classes (unless that’s something you want to do).

What I mean is that there are creative paths out there you can take with your photography, even in this economy. Just dream them — and then do them.


4 Responses to “In a Tough Economy, Survive By Diversifying Your Photography Business”

  1. We've been producing wedding video since 1982. We've also been producing video for schools,government agencies, churches, nonprofits and others. Diversify - don't get stuck in just "one" corner of the market. We're located in Texas and the world is our customer base. Have camera - will travel.

  2. @Bruce

    Well put, there are always opporunities around the corner, just there to be found and worked out.
    The video is just another segment of the photographic trade.

    Good Luck to you and your studio!

  3. That was inspiring, thanks Daniel! It's a great place where you meet lots of nice people and creative photographers. Way to go Linda :)

  4. There is a greater interest in photography than ever before - as evidenced by the billions of photos now being shown on Facebook, Flickr and the rest. My effort at diversity has been to incorporate photography into a growing business as an organisation consultant.

    I appreciate that this as type of business is not for everyone but when I encourage people to use their cameras/phones to take pictures of their workplaces their appetite for more knowledge about photography as a craft is always remarkable.

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