The holidays are a great time of the year for photographers. Not only do people dress up in a variety of colorful outfits, but they’re also looking to capture special moments forever. With that said, I thought it would be fun to share some ideas that photographers can implement for the holidays. Doing so can increase holiday business and, in turn, your overall business.
Family Portrait Special
Offer a family portrait special during the holidays. Trying something simple, like 15% off your normal price. When the session is over and you deliver the work, give a little gift with the images. For example, if you meet with the family before the session, scope out their home for their taste in frames. Then pick up a frame that would go with their decor. Print an extra photograph from the session and pre-frame it before delivery.
Extra Referral Treat
Hopefully you are using an email marketing tool as a way to keep track and consistently reach out to past customers. For the holiday season, give an extra bonus to previous customers who refer new ones. Don’t forget to send a thank-you note, of course!
New Subscriber Treat
Not all WordPress photography themes have built-in lead generation tools. However, most email marketing tools have embeddable forms available. As you capture new leads through your opt-in form, use the auto-responder feature and send a coupon code $50 off a first session.
Another treat would be to create a holiday photo tip eBook and send it to your entire email list. Make sure there are photographs that compliment the tips you share. Don’t forget to include a coupon at the back of the eBook.
Storyboards are fun collages that can be themed for the holidays. Many of them are quick and painless to create. For every session you have during the holidays, take a few minutes out of your day to create one.
Holiday Gallery Treat
Use your favorite WordPress gallery plugin to create a sharable holiday gallery. That way your customers can share their holiday photos (for free) with friends and family. Be extra nice during the holiday season and let the photographs be downloaded. Use your watermark with your website’s link on it so those who share are advertising for you.
You might be surprised, but customers enjoy meeting each other. If you have access to a venue with a decent amount of space, try hosting a meet-and-greet refreshment party. At the party, you can set up a slideshow of recent work, pass out flyers, or even set up a studio style photo booth. (Always fun!) The customers will love it, and love that you’re going out of your way to give them a place to go, something to do and people to interact with.
So there you go. A bunch of cool, fun and even strategic things you can do to increase business over the holiday season. In addition, you should get some new customers out of it, which means more business for the future.
Thanks for reading and happy holidays!