We’ve all heard the doom and gloom about how bad the economy will be this year — but that doesn’t mean you can’t have a successful 2009. The bottom line is, you have to keep moving forward to survive and grow, no matter the economic climate or other factors outside your control. Here are five ways to keep your business moving ahead in the new year.
1. Generate your own ideas. The best photographers and often the most successful ones generate their own photographic ideas and make them a reality. Don’t wait for the phone to ring. Make your idea a reality. Then, get out there and sell it. As a photojournalist, I generated self-assigned photo stories and then marketed them to publications that were interested in that subject matter.
2. Create your own beat. Photographers today have the opportunity to create their own beats and become known for certain kinds of photography. By focusing on a niche, a photographer can also benefit from a specific revenue stream associated with that niche.
3. Plan it out for the year. Make a plan for 2009. Decide what it is you want to accomplish and how you’re going to accomplish it. A plan is the best way to make sure this time next year your business and your photography is still moving forward.
4. Prioritize financial security. Photography attracts people who prioritize other things in life above money. But to be a professional, you must place a priority on financial security. Whatever kind of photography you do, you can only do it if you have the financial security to do it.
5. Embrace technology. Technological innovation has put professional photographers in a unique position. We are no longer dependent on a second or third party to promote, market or sell our work. Embrace technology and its many platforms (like blogs), and you will be in a better position to survive and flourish.