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Facebook is at it again. Here’s what you need to know.

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The only two things you need to know about Facebook’s new terms of use are these:

The first part, you have already agreed upon. Facebook can share your content freely already. The second part adds the right for them to monetize images without giving you anything in exchange, if you let them.

The key part is “subject to the limits you place.” Apparently, Facebook will allow you to decide via tools which content can and cannot be monetized by them. That is important for photographers because it seems that there will be an opportunity to protect images from being used for advertising campaigns sold by Facebook.

However, because the tools are not visible yet, it is hard to know how simple this process will be. We have seen Facebook hide privacy tools pretty well in the past, making them practically unusable.

It is also quite possible that in the near future, if you do not let Facebook monetize your content, they will make you pay to use their service. After all, they are a business, not a non-profit.

This should come as no surprise to those comfortable with social media. The rules are simple: they offer a free service for you to post and share content, which they then monetize. Twitter, Instagram, Pinterest, Google Plus and Tumblr are all on the same path.

What can you do about it?
– Stop using Facebook (and consider dropping all other social media channels as they reveal their business plans)
– Continue to use Facebook :

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1 Comment To "Facebook is at it again. Here’s what you need to know."

#1 Comment By David Sanger On October 14, 2013 @ 6:38 pm

The changes Facebook suggested on August 29th have not been actually implemented.

The issue is currently being reviewed by the FTC to see if the language complies with a 2001 privacy settlement with the FTC. Also the case which gave rise to the settlement and the court-ordered language, Fraley vs. Facebook, is now under appeal in the Ninth Circuit Court.