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Business of Photography
Writing Your Photography Marketing Plan: Determining Target Margets
Sixth in a series.
Many photography businesses fall into the trap of trying to be everything to everyone. You are so hungry for business that you will work for anyone and attempt anything. That’s certainly understandable, particularly in this economy. But it’s not a good marketing formula for long-term success.
Previous Stories
- In a Tough Economy, Survive By Diversifying Your Photography Business
- Writing Your Photography Marketing Plan: The SWOT Analysis
- Should You Pay to Have Your Portfolio Reviewed by an Agent?
- Writing Your Photography Marketing Plan: Setting Goals
- Eye on Image-Making: Sales Is Not a Four-Letter Word
- Writing Your Photography Marketing Plan: The Mission Statement
- Writing Your Photography Marketing Plan: The Executive Summary
- Buy It Once: When More Expensive Is Cheaper
- Writing Your Photography Marketing Plan
- The Only Thing Photography Has to Fear Is Fear Itself
- Eye on Image-Making: Financial Planning, Part 3
- Don’t Let Self-Doubt Hold Back Your Photography Business
- Is Social Media a Waste of Time for Photographers?
- Don’t Be Scared of the F-Word When Exploring New Business Models
- Why I Chose an E-Mail Marketing Service to Boost My Photography Business
- How to Get Your Images into Galleries
- Keep Your Cool — and Use Your Smarts — When Dealing with Meddlesome Clients
- A Great Photo Shoot Starts with Your Network
- A Business Insurance Primer for Photographers, Part 2
- A Business Insurance Primer for Photographers, Part 1
- Want to Achieve Your Photography Goals for 2010? Start By Writing Them Down
- Overcoming PLH — Photographer Learned Helplessness
- Let Them Eat Cake — with Your Photos on Top
- “Good Enough” Isn’t Good Enough for True Pros
- Five Steps to “Programming” Your Twitter Stream with Targeted Content
- Why “No” Is One of Your Most Powerful Negotiating Tools
- Eye on Image-Making: Financial Planning, Part 2
- Take the High Road with Backstabbing Colleagues
- How to Host Your Own Exhibition
- Why to Market Yourself as a Specialist — Even If You’re a Generalist
- Zen and the Photography Client Experience
- Please, Don’t Call It a “Port”
- You Are a Brand — Start Acting Like One!
- Six Ways to Focus Your Twitter Strategy and Grow Your Photography Business
- Nine Inconvenient Business Facts for Aspiring Photographers
- Studying the Aftermath of a Lost Photography Assignment
- Online Photography Portfolios: Answering Your Questions
- Photography’s Old Boys Club Is Gone Forever — Now Success Is Up to You
- Eye on Image-Making: Financial Planning, Part 1
- NGOs Do Good — But Make Sure They Do Right By You, Too
- Direct Mail from Photographers Is Making a Comeback — at Least on My Desk
- The Trouble with Online Photography Portfolios
- Four Steps to Determine Your Rate as a Contract Photographer
- Seven Strategies to Ensure Your Blog Is Worth the Effort
- Eye on Image-Making: Creating a Marketing Strategy and Resume
- Eight Ways to Help Google “See” Your Images
- 10 Budget Photography Accessories You Can Buy at the Supermarket
- Three Rules for Earning Good Word of Mouth for Your Photography Business
- Hey You! Stop Posting Naked Photos Online
- The 15-Minute Business Card Makeover
- Eye on Image-Making: Writing a Mission Statement for Your Photography Business
- You Don’t Need a Billboard to Prove You’re a Pro
- My Twitter Strategy: Business in the Front, Party in the Back
- How to Make Exhibition-Quality Prints on a Budget
- Six Photography Credentials to Set Yourself Apart
- Five Reasons Photographers Should Sell Value, Not Price
- Five Tips for Selling Your Old Photography Gear on eBay
- Take These Shortcuts to Improve Your Photo Editing Workflow
- Is Your Photography Business Like a Restaurant Without Tables and Chairs?
- Should You Go Pro — or Keep Photography as a Hobby?
- Good Timing, Bad Timing and Your Photography Business
- Singles Bar Lessons for Your Photography Business
- Making a Difference Is Easier Than You Think
- How I Created a Second Income on the Speaking Circuit
- How to Stop Bloggers from Hotlinking to Your Images
- Six Steps to Becoming a Green Photographer
- What You Really Lose by Giving Away Your Copyright
- Five Tips for Dealing with Unreasonable Client Requests
- 10 Ways to Fight for Your Digital Rights as a Photographer
- Build a Tribe for Your Photography
- Expanding the Boundaries for Photo Editors
- For Freelance Photographers, There’s No Such Thing as After Hours
- Black Star Rising: Now Available on Your Kindle
- Pro Bono Photography, Karma and Me
- Six Tips for Switching from Newspapers to Weddings
- Starting My Own Photography Business: Early Lessons
- Photography Contests: License to Steal?
- Five Questions to Ask Before You Redesign Your Web Site
- What Your Tax Return Can Teach You About Your Photography Business
- It’s Not What You Say, It’s What People Hear
- The Best of Times, the Worst of Times — for the Photography Business
- Eye on Image-Making: Eight Tips for Aspiring Photographers
- Value Your Clients — and They Will Value You
- Want to Stop Online Photo Piracy? Create a Better User Experience
- Nine Essentials (Besides a Camera) You’ll Need as a Freelance Photographer
- A Gear Guide For Going Freelance
- The Ethics of Surcharges and Kickbacks
- Fake Chuck Westfall Gets Under Canon’s Skin
- Six Tips for Managing a Seasonal Photography Business
- Using Facebook to Grow Your Photography Business
- Five Steps I Took to Drive Photography Customers to My Web Site
- The Tyranny of the Thumbnail
- How I Changed My Web Site to Grow My Photography Business
- You’re Worth What You Think You Are
- Simplify Your Pricing to Build Your Photography Business
- Photographers on Twitter, Part 2: My Favorite Tweets
- Can Photographers Succeed Without Gatekeepers?
- Four Strategies for Recession-Proofing Your Photography Business
- Do You Know Your Customers’ Unspoken Needs?
- No Safe Havens for the Photo Industry in 2009
- Five Ways to Move Your Business Forward in 2009
- Building Your Network Through Volunteering
- When It Comes to SEO, a Picture Is NOT Worth a Thousand Words
- Photographers on Twitter: How They Use It
- Five Reasons to Photograph for Free
- Rule of Attraction: Marketing That Wins the Clients You Want
- From Staff Photographer to Freelancer: Making the Transition
- Want More Assignments? Make the Buyer’s Job Easier
- The Long-Term Value of Stickiness
- Avoiding Freelancer Freefall
- You’re a Professional — Dress That Way!
- Things to Do While Waiting for the Phone to Ring
- Building Your Career in 15 Minutes a Day
- What the Presidential Campaign Can Teach You About Your Photography Career
- The Photographer’s Assistant
- Do You Want Clients Who Pay You Now — or Pay You Later?
- Living for Now as a Freelance Photographer
- Online Reputation Management: A Case Study
- Are We All Amateur Photographers Today?
- What to Do When Your Search Engine Position Drops
- Six Tips to Help Your Photography Business Survive in a Struggling Economy
- Talent Only Takes You So Far; You Have to Go the Rest of the Way Yourself
- Six Tips for Growing Your Photography Business
- Let’s Start a “Save Photography” Movement; Who’s with Me?
- Technology Keeps Moving Forward; Are You Moving with It?
- To Be (Represented) or Not to Be
- Eye on Image-Making: Cousin Lou Comes to Visit
- Rush of Innovation in Photographic Technology Shows No Sign of Slowing Down
- Six Ways to Help a Laid-Off Photographer Get Started as a Freelancer
- Finding True Independence as a Freelance Photographer
- How I Created My First Coffee-Table Book
- Up Your Price with Limited-Edition Photography
- Getty, Flickr and the Land of Really, Really Bad Ideas
- Tips for Creating a Winning Portfolio
- Taking an Interest in People Is a Reward in Itself
- What Are Your Creative No-Fly Zones?
- How Professional Photographers Can Generate New Business with Flickr
- Followup: Where I Was Coming from When I Wrote the Same-Sex Weddings Post
- Online Tools to Stay Competitive in the Digital Age
- If You Don’t Know Your Cost of Doing Business, Chances Are It’s More Than You Think
- Will Photographing Same-Sex Ceremonies Hurt or Help Your Wedding Photography Business?
- Backing Up for a Disaster
- The Do-It-All Era of Digital Photography Has Its Advantages
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- Every Relationship Is an Opportunity for Growth
- Lifetouch: Little Photoshop of Horrors
- Are You a Joiner?
- Eye on Image-Making: Portfolios
- Are All Your Eggs in One Basket?
- 14 Blogging Tips for Your Photography Business
- A Nude Photo Scandal from the Other Side of the Lens
- 12 Ideas to Reduce Stress and Have More Fun on the Job
- Barter Your Way to Marketing Success
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- The Value of Being Paid in Advance
- Share Your Calendar with Your Clients to Get More Bookings
- Eye on Image-Making: Business Aspects, Part 3
- Are You as Good with People as You Are with a Camera?
- Photography Budget? What Photography Budget?
- Building a Client Profile Is the Key to Finding the Work You Want
- How I Escaped My Newspaper Job to Start My Own Business — and How You Can, Too
- Blogs Are the Future of Marketing for Photographers
- Yes You Can: Eight Ways to Make the Case for Change with Photography Buyers
- Eye on Image-Making: Business Aspects, Part 2
- How Much Do You Cost?
- Don’t Sell Pictures; Sell What Pictures Do
- Isn’t It Time You Made Something of Your Photography?
- Standardize for Success
- Learning to Communicate as an Art Director
- Showing Moms with Cameras How to Do It Right
- What Do You Do, Exactly?
- Eye on Image-Making: Business Aspects, Part I
- Five Ways to Build a Relationship with a Small Agency
- Give Your Customers What They Want — and More
- Get to the Decision-Maker — But Don’t Forget the Gatekeeper
- Your Sentence Is Your Message
- It’s the Age of Opportunity — and All Photographers Are Invited
- Hey, Know Any Good Photographers? How to Get on an Agency’s Radar Screen
- The Integrated Photographer
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- Learning to Say No
- In Search Results, Your Greatest Enemy Is Often Yourself
- How to Create a Superior Image Online (and We’re Not Talking About Photos)
- What Do Clients Discover When They Google Photographers?
- The 4-Hour Workweek for Photographers: An Interview with Tim Ferriss
- DigMyPics.com Goes Medieval on ScanCafe in Battle of Photo Scanning Services
- Are Your Business Practices Hurting Other Photographers?
- The Prodigal Client
- Playing Tag for Fun and Profit
- Should You Seek Agency Representation?
- Words of Wisdom from Megadeth
- Use Flickr Groups to Become a Mentor — and Build Your Brand
- Camera-Phone Photojournalism: Is Anybody Buying It?
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