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Business of Photography
Do You Know Your Customers’ Unspoken Needs?
By Mike Fox in Business of Photography on January 5th, 2009
Photographers making the transition from newspaper staff positions to full-time freelance work face a number of challenges. Perhaps the biggest of these is learning what sells — and who it sells to. As a freelancer, you must get to know many different prospective customers, and what motivates each of them.
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