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Wesley Picotte is a digital strategist with more than 15 years of online marketing experience. He's also a wilderness landscape photographer. Lots of blogs tackle marketing tactics. NaturalApertures.com, where Wesley blogs about online marketing for serious photographers, takes a different approach by tackling the big picture first so you can understand which tactics to use and why. Visit NaturalApertures.com to get a free copy of the eBook SEO Anatomy of a Photography Website.
Tweet Photographers have a problem when it comes to social media: The hard sell is dead. This is proven true by studies such as like Google’s Zero Moment of Truth, which shows that people now self-direct buying decisions online for everything from cartons of milk to cars and enterprise data storage. The result? More and more, [...]
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