You are browsing the archives of Sean Cayton.
FREE E-BOOKS
What's right and wrong today? Download Black Star's free e-book on photojournalism ethics.
Hiring a corporate photographer? Download Black Star's free e-book on assignment photography.
Black Star Sites
AssignmentPhoto.com
Twitter.com/BlackStar
BlackStar.com
Author Archive
Sean Cayton and his wife and business partner Cathy own and operate a wedding photography business in Colorado Springs. Since starting their business in 2001, they have photographed over 150 weddings. Sean and Cathy chronicle their lives and their business on their blog. Sean can be reached at sean@caytonphotography.com.Why to Market Yourself as a Specialist — Even If You’re a Generalist
With so many photographers fighting to keep a toehold in the marketplace, it’s easy to understand why you would want to work as a generalist in today’s economy. After all, no photographer I know wants to turn down a well-paying job — and if you market yourself as a specialist, you’re limiting your base [...]
Previous Stories
- Three Rules for Earning Good Word of Mouth for Your Photography Business
- You Don’t Need a Billboard to Prove You’re a Pro
- On Vacation, Leave the Photo Gear at Home and Take Your iPhone Instead
- Five Tips for Dealing with Unreasonable Client Requests
- Six Tips for Switching from Newspapers to Weddings
- How to Find the Perfect Wedding Photographer: Preserving Your Memories
- What Your Tax Return Can Teach You About Your Photography Business
- How to Find the Perfect Wedding Photographer: Viewing Your Photos
- How to Find the Perfect Wedding Photographer: Embracing the Unexpected
- The Ethics of Surcharges and Kickbacks
- How to Find the Perfect Wedding Photographer: Planning the Big Day
- How to Find the Perfect Wedding Photographer: Meetings and Prices
- How to Find the Perfect Wedding Photographer
- Using Facebook to Grow Your Photography Business
- Simplify Your Pricing to Build Your Photography Business
- Four Strategies for Recession-Proofing Your Photography Business
- Five Ways to Move Your Business Forward in 2009
- Five Reasons to Photograph for Free
- Rule of Attraction: Marketing That Wins the Clients You Want
- Things to Do While Waiting for the Phone to Ring
- Do You Want Clients Who Pay You Now — or Pay You Later?
- Surprise Wedding Guests with a Reception Slideshow — and Watch the Referrals Roll In
- Six Tips to Help Your Photography Business Survive in a Struggling Economy
- Images from Beijing: Inside and Outside the Bubble
- Stop Whining About Copyright Infringement and Start Doing Something About It
- Finding True Independence as a Freelance Photographer
- Followup: Where I Was Coming from When I Wrote the Same-Sex Weddings Post
- If You Don’t Know Your Cost of Doing Business, Chances Are It’s More Than You Think
- Will Photographing Same-Sex Ceremonies Hurt or Help Your Wedding Photography Business?
- The Do-It-All Era of Digital Photography Has Its Advantages
- 14 Blogging Tips for Your Photography Business
- Barter Your Way to Marketing Success
- The Value of Being Paid in Advance
- Are You as Good with People as You Are with a Camera?
- Building a Client Profile Is the Key to Finding the Work You Want
- Blogs Are the Future of Marketing for Photographers
- Isn’t It Time You Made Something of Your Photography?
- Are Newspapers Dinosaurs? Only If They Refuse to Change
- Your Sentence Is Your Message
- It’s the Age of Opportunity — and All Photographers Are Invited
Categories
Popular Posts
- Here’s Why to Add Your Name and Copyright Notice When Posting Photos Online
- Overcoming Photographer’s Block, Part 2: Five Recommendations
- Why Photographers Hate Creative Commons
- VIDEO: Google Analytics for Photographers: Using Filters
- Photographers on Twitter: How They Use It
- 21 Signs You’re a Real Photographer Now
- Ask the Photo Business Coach: Beate Chelette
- VIDEO: Google Analytics for Photographers: Landing Page Strategy
- VIDEO: Google Analytics for Photographers: Setting Up Automatic Reports
- Ask the Photo Business Coach: To Cold Call or Not to Cold Call?
