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Martin Perlin (Tweeting at @leafimaging) is handling the marketing efforts for Leaf medium format digital photography solutions. You can see more of what he is currently working on at the Leaf Web site. He is a brand management and ‘marcom’ professional with broad experience in all aspects of marketing communications and branding: brand building, social media, marketing writing, Web management, and search engine optimization.

Clients Will Choose Trust Over Talent Every Time

Tweet Many photographers, as well as other creative professionals, operate under the assumption that talent alone will carry them through their careers. While this may be true for a lucky few, I wouldn’t suggest you count on it. Tweet

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