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Washington, D.C. photographer John Harrington has been with Black Star for 17 years, traveling throughout Cuba, Mexico, and Eastern Europe. Closer to home, he's covered Washington's many historical events, from inaugurations to state funerals. He blogs at Photo Business News and Forum.The Long-Term Value of Stickiness
By John Harrington in Business of Photography on November 18th, 2008
A job that pays you $1,000 can end up generating $1,000 for your business. Or, it can end up generating $30,000 — or more. What’s the difference? Stickiness.
If you’re “sticky” in that $1,000 client’s mind, you’ll be the first person they think of the next time they need a photographer. Over time, that [...]
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- You’re a Professional — Dress That Way!
- The Photographer’s Assistant
- Online Reputation Management: A Case Study
- What to Do When Your Search Engine Position Drops
- Talent Only Takes You So Far; You Have to Go the Rest of the Way Yourself
- You Don’t Need a Master’s Degree to Understand Photography
- To Be (Represented) or Not to Be
- Six Ways to Help a Laid-Off Photographer Get Started as a Freelancer
- Getty, Flickr and the Land of Really, Really Bad Ideas
- Don’t Be a Copyright Hypocrite
- Want Professional Respect? Then Avoid These Three No-Nos
- Sony Music’s Photo Archive Hits a Sour Note for Photographers
- Showing Moms with Cameras How to Do It Right
- Tip for Microstockers: Don’t Quit Your Day Jobs
- Are Your Business Practices Hurting Other Photographers?
- The Prodigal Client
- Giving Credit Where Credit Isn’t Due
- Words of Wisdom from Megadeth
- The Curious Case of Allan Detrich
- Citizen Journalism’s Terms of Use: A First Look
- Whither Microstock?
- Brochure? Sales Sheet? What’s the Difference?
- The Value of Post-Production
- Markup? Yes, Mark it Up!