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Bill Green is an advertising and design veteran who has developed campaigns for Mercedes-Benz, BMW, Range Rover, Jose Cuervo and many other brands. He is the author of the popular advertising industry blog, Make the Logo Bigger.




Don’t Let Amateur Photography Tell Your Brand’s Story

Tweet When Captain Sully landed US Airways Flight 1549 in the Hudson River in January, his photo wasn’t the face of the brand that everyone saw. No, what they saw first was that now-famous cell phone picture taken by a commuter. He was on a ferry that responded to the scene. Out came the camera, […]

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