Ask the Photo Business Coach: What Is a Call to Action?

Beate Chelette

Beate Chelette is the PhotoBizCoach and dedicated to educating photography professionals about the business behind the art of photography so that the next generation of photography industry professionals can be successful. She is an International speaker and teaches the photography business through the PhotoBiz Intensive, an online course. Beate became a multimillionaire when she sold her stock photography licensing company to Corbis that is owned privately by the world’s most successful entrepreneur, Bill Gates. Chelette’s experience is impressive and includes a BA in photography, being a Photo Editor at German Elle, a producer and rep and she ran a global stock syndication. During her career she worked with some of the world’s biggest names in photography such as Lord Snowdon, Helmut Newton, Tim Street Porter, George Hurrell and Gilles Bensimon and has a client list that includes such staples as Mercedes Benz, BMW, Mervyn’s, Levi’s, Wrangler, Glidden Paint, Coldwell Banker and many more. “Your photography is only as good as the business behind it.” ~ Beate Chelette Follow Beate on her blog and on Twitter and Facebook.

Ask the Photo Business Coach: What Is a Call to Action?

December 1 | By Beate Chelette | Posted in Video Blog Posts | Print This Post

In this edition of Ask the Photo Business Coach, I take the mystery out of a call to action. It’s a frequently misunderstood term, and it’s crucial to your success. Learn how to maximize your marketing with an appropriate call to action.

5 Responses to “Ask the Photo Business Coach: What Is a Call to Action?”

Richard Lord said:
December 2nd, 2011 at 9:14 am

I would be far more likely to read this if you provided text, I don't have the time to play around in a video
Jeff Walton said:
December 2nd, 2011 at 7:57 pm

I do agree with Richard, i'd prefer to read text than watch a video. But it's a worthwhile discussion. Most creative professionals, ironically are not the best business people. Thanks for posting this view!
Beate said:
December 6th, 2011 at 8:49 pm

Hi Richard and Jeff,
My column here is specifically a video column created exclusively for Blackstar Rising. If you want written info go to my blog at http://PhotoBizCoach.com or look up the Photography Business group on LinkedIn.
Also, these video's are optimized for smart phones so that you can watch this anywhere.
Best wishes,
Beate
John Fowler said:
January 3rd, 2012 at 10:58 am

I vote for text
hvd said:
January 25th, 2012 at 8:25 am

I like the video - I have it play in the background while I work! Thanks so much.

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