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Ask the Photo Business Coach: How Should I Prepare for 2011?

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In this edition of Ask the Photo Business Coach [2], I answer a question that many of us have this time of year: How do I plan for a prosperous and fulfilling 2011?

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5 Comments To "Ask the Photo Business Coach: How Should I Prepare for 2011?"

#1 Comment By carl waren On January 10, 2011 @ 10:45 am

goals and hard work ,thanks beate ! you have a great new year and thanks for the help. talk to you later

#2 Comment By Dan Bailey On January 10, 2011 @ 2:21 pm

Great insight as always, Beate! The beginning of the year is a great time to take stock of your business before the weeks start racing by and things get away from you.

#3 Comment By Aspen Wedding Photographer On January 11, 2011 @ 12:01 am

Really wished that worked in the real world. I can sit down and plan how many days I want to work and how much time I want to take off, but none of that is going to happen if the brides don't book.

#4 Comment By Beate On January 11, 2011 @ 2:17 pm

@Aspen That's the difference between running after your business and being in front of it. Unless you plan everything happening is "accidental." You set your goals and then you put a plan in action that will get you from here to there. As you pointed out, nothing happens if nobody shows up - it's you who has to show up first for your business and it is you who has to take the action to execute your plan.
Every company has goals and makes plans to get from A to B. Photography is no different. If you have specific questions please ask at [3]. I'd be happy to go into this in greater detail.

#5 Comment By TJ McDowell On January 19, 2011 @ 1:52 pm

Great advice with working backwards. That's how we do our planning too. And as far as making $100K or however much you say you're wanting to make, keep in mind that the photography business bringing in 100K and you personally making that much are 2 very different things. For us, we're more worried about our take home pay than how much the business sees from customer payments, so we make our plans based on how much take-home pay we're aiming for.