Ask the Photo Business Coach: How Can I Be a Better Negotiator?

In this edition of Ask the Photo Business Coach, I share my single best tip for negotiating your fees for photography jobs. Trust me: it works.

One Response to “Ask the Photo Business Coach: How Can I Be a Better Negotiator?”

  1. Thanks for the great advice. I have something that you can consider and pass on as well. So many people are reluctant to ASK. For example they might show off their best photography work, talk about their experience, about their equipment etc, but then never ASK for the job. They just pack up and leave assuming that if the person wanted to hire them, they would have said something.

    There are many ways to ASK of course:
    Here are just a few:
    Did you have a date in mind?
    Do you want to reserve a time?
    What is the next step in the process to get this project under way?
    What else do you need from me at this time?
    Is there someone else that I should meet with?
    etc. etc. etc.

    The person ASKING the questions is really the person guiding the discussion. It is even important to ask for the job when you get negative vibes or someone seems argumentative as this may just be a protection mechanism. After a presentation one time, I just asked, "Do you want to go ahead with an ad" (my day job is advertising sales) and even though the person was somewhat negative throughout the presentation their response way, "Sure, let's give it a try."

    You can never know exactly what another person is thinking that is why ASKING is so critical. The more you ask the more you will know about their needs and desires and if what you have is a good fit for them. But, that last question has to be some form of "Can we go forward together with this project?" (Do I get the job).

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