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Advice from an Art Director: Transitioning from Photojournalism to Advertising

Posted By Stanley Leary On August 31, 2010 @ 12:03 am In Video Blog Posts | 1 Comment

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I had the opportunity to interview Tony Messano [2], an Atlanta-based art director, for a presentation I gave at the NPPA Convergence ’10 educational event in July. In this video, Tony offers some practical advice to photojournalists who wish to make the transition to advertising photography.

Tomorrow: What Tony looks for when hiring a photographer.

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1 Comment To "Advice from an Art Director: Transitioning from Photojournalism to Advertising"

#1 Comment By Grant On September 1, 2010 @ 1:35 pm

Stanley, great choice for an interview.

I had Tony as an instructor about 12 years ago at Portfolio Center. I would listen to this man. He knows what he is talking about.

I take the things I learned from him about advertising and still use them today.

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[2] Tony Messano: http://www.tonymessano.com/ad/

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