Advice from an Art Director: Transitioning from Photojournalism to Advertising


I had the opportunity to interview Tony Messano, an Atlanta-based art director, for a presentation I gave at the NPPA Convergence ’10 educational event in July. In this video, Tony offers some practical advice to photojournalists who wish to make the transition to advertising photography.

Tomorrow: What Tony looks for when hiring a photographer.


One Response to “Advice from an Art Director: Transitioning from Photojournalism to Advertising”

  1. Stanley, great choice for an interview.

    I had Tony as an instructor about 12 years ago at Portfolio Center. I would listen to this man. He knows what he is talking about.

    I take the things I learned from him about advertising and still use them today.

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