Relevant photography keywords are necessary for healthy search engine rankings, and a key part of how to market your photography business to the right people at the right time, but they can be a real pain to deal with sometimes!
The concept is simple enough: People search online using keywords and phrases, and your website pops up like magic in the results, right?
Think of your favorite photographer. Can you describe his brand in 25 words or less?
If not, he’s got a problem.
Selling directly to photobuyers is becoming the transaction method of choice for freelance stock photographers. This idea was originally pioneered by Napster, the company that created a way for users to download MP3 music files directly onto their hard drives instead of buying a CD. In essence, Napster cut out the middle man.
I organized a panel at the recent PACA ( the Digital Media Licensing Association) conference around mobile photography and image licensing. I invited four companies representative of what is going on in this space to show that the next major disruption in the professional image licensing world will come from your mobile phone.
The companies on the panel were EyeEm, ImageBrief, Foap and Clashot. It is highly recommended you check them out . There are many more, like Snapwi.re , RooM, Scoopshot, Fotolia Instant as well as some still in development. These are the frontrunners of what will be the next major disruption in the professional image licensing world.
Is working with a stock photo agency a good choice for you? The answer might surprise you. The first step to deciding whether to work with a stock photo agency is to weigh the pros and cons.
I love photographing architecture in places I’ve never been. The thrill of capturing new and distinctive buildings in unfamiliar surroundings is like no other feeling for me. Somehow seeing these marvels through the lens intensifies the sensation of discovery and delight in the beauty, ingenuity, materials and ornamentation that humans have used for building throughout time.
If cameras had never been invented, history, events, and remembrances would probably have been relegated to ancient and unreliable methods of recording and disseminating information: drawings, statuary, tapestry and hearsay.
There is a big difference between actually being busy and being needlessly busy. I did an experiment when I was employed to see if I could go an entire day looking really busy but doing absolutely nothing, because weird things like that interest me. In case you’re wondering, I was successful.
- “You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook.”
- “You give us permission to use your name, and profile picture, content, and information in connection with commercial, sponsored, or related that content (such as a brand you like) served or enhanced by us, subject to the limits you place. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you.”
When I first became interested in photography, I was young, inexperienced and naïve. I thought that all I had to do was see something unique, make sure my camera was properly set up and focused and snap the shutter. That was all there was to it.
Publishers want to get as much out of you as they legally can in today’s contract negotiations. You’re going to find they want to make their contract as broad as possible. It’s up to you, the photographer, to whittle the contract down to workable (for you) reality. Here are some answers for you.
Magazine publication has returned! There are 25 to 50 new publications born each month in the English-speaking world.
No, they’re not general magazines; those are gone. Internet newspapers and blogs have taken care of them. In their place have emerged specialized print magazines and single issue ‘topic’ magazines ranging from hunting and fishing to quilting and guns to city, regional and state magazines.
If you were selling apples, which of the following scenarios would you enjoy most?
A. You start your morning with a leisurely breakfast at 9:00 a.m., load three dozen apples into your cart and deliver them to one customer at 11:00 a.m. before spending the rest of the day at the beach.
A lot of wedding professionals, and business owners in general are very uncomfortable when it comes to dealing with their competitors. This discomfort can often make us cagey and closed off, which might not seem like such a bad thing, but it can cloud our judgment and cause us to write off a potential partner as a competitor.
Taking photographs, any photographs, is my passion and the best way that I can spend my day. I love the chance to snap the shutter on an image that appeals to my visual senses. Artistically there are, I discovered, multiple visual senses: design, composition, color and/or monochrome, tension and perspective, among others. However, the most engaging shots I take often connect with some personal history or individual aesthetic.
Are you just starting out (or starting over) in editorial stock photography? What should you focus on? Where do you start? That answer is easy. Start with your heart.
Start by photographing subjects that you’re highly interested in. Call it passion, love, desire; call it compulsion. If you love doing something, you’ll put 100 percent of yourself into it.
Interested in lucrative commercial assignments? You can drum up your own profitable gigs if you learn “the right way” to do it.
Tom Carroll long ago figured out that success in the stock photography business is not just a case of being able to produce a quality photograph. Rather, it’s about being able to creatively market your talent so that you spend as little time as possible on the nitty-gritty of promoting and administration and as much time as possible on the adventure of taking photographs, enjoying travel and sharing your knowledge with promising photographers who are either starting out or starting over.
Thinking about starting a photography business? Congratulations! It takes a lot of time and effort to get to the point where you can make money off of photography. Dedication is one thing that small business owners need to have in abundance in order to pull off running a business. Hopefully, these five tips will help you get started on the right path to getting your business established and running smoothly.
For the last decade or so, photo researchers and editors and individual stock photographers have been experiencing the improved search and purchase capabilities of the Internet. Electronic photo buying has almost totally replaced traditional transaction methods.
When Susie and I examined our options for jump-starting a wedding photography business, there really wasn’t a lot of help out there. All the available advice was about leveraging the clients you already had … which didn’t apply, because we didn’t even have any leads. The only option we saw for getting clients quickly was a bridal show. We didn’t relish the work or expense involved, but we can honestly say that it would have taken far, far longer to start our business without these shows.
One of my “passions” is photographing weddings. Although I am not a wedding photographer, somehow over the years, accidently showing up at strangers’ weddings and making a few photographs has grown on me and it has slowly evolved into one of my lifelong projects.
The brilliant yellow colors of the aspen trees in Colorado, the high school game that was won at the sound of the buzzer, the family pets’ visit to the veterinarian. No, these weren’t microstock photos these were words, describing these scenes. They were what our parents and grandparents used when they wanted to share an event or experience with a family member or neighbor.
Today, those same experiences and events are still happening, but the communication is different. It’s digital: Cameras and mobile devices.
No wonder there are so many pictures available these days. And the number will keep multiplying as picture taking machines become cheaper and better. And, amateur photographers and their photos become more plentiful.
Many veteran photographers who have dozens and dozens of photographs published each year are finding that the public is stealing those images and not paying for them. More importantly, those photographers don’t care.
Recently I completed work on a yearlong project. When I undertook the photography essay I did not realize the extent of the time and consideration that would be demanded to complete it.
After months of thought, shooting, post-production and enhancing the images, I have a body of photography that conceptualizes my impression of worship in a small New England town through architecture and religious objects.
How do you deal with a customer who seems to want to do it all on the cheap? First, you need to determine how cheap you’re willing to work. In this edition of Ask the Photo Business Coach, we talk about setting price points to accommodate such customers.