- Black Star Rising - http://rising.blackstar.com -
6 Marketing Tips and Ideas for Professional Photographers
Posted By Susie Hadeed On February 18, 2013 @ 8:00 am In Business of Photography | 3 Comments
Ah, marketing. That big black hole where we dump all our money and get nothing in return, right? That’s what it seems like sometimes. But, it doesn’t have to be like that! I’m convinced that in this world, there are lots of ways to market yourself that are not dropping thousands of dollars in a magazine ad or paying hundreds of dollars a month in Yellow Pages ads – and yet are more effective.
Of course, Word of Mouth is your gold. That’s where you have your most amazing marketing, and other people are doing it for you. I don’t think I need to tell you much more about word-of-mouth marketing because we know its value. I will say that you need to provide every single client with an opportunity to rave about you. Make sure your clients are happy. I firmly believe that you should do whatever you can, even if it means you’ll take a small loss in the present, to make your clients happy. (This does not mean you allow them to run over you and change your contracts, but it does mean treating them like a nugget of gold and doing everything in your power to help them out.) A great read on this is The Referral Engine  by John Jantuch.
What If You’re Starting From Scratch?
But what if you don’t have that word of mouth yet? What else can you do? I actually faced this question when I moved to a new area two years ago. I had to start completely from scratch and I really and truly knew no one. Here are some things that I did, and, no, I’m not where I want to be yet. But I’m getting there, and I know I will get there because I have a plan. Here’s what I have found helpful.
Article printed from Black Star Rising: http://rising.blackstar.com
URL to article: http://rising.blackstar.com/6-marketing-tips-and-ideas-for-professional-photographers.html
URLs in this post:
 Tweet: https://twitter.com/share
 The Referral Engine: http://www.amazon.com/The-Referral-Engine-Teaching-Business/dp/1591844428
Copyright © 2010 Black Star Rising. All rights reserved.