Every businessperson wants to know how to make his or her business more profitable. And yet when it comes to actually doing it, we often shoot ourselves in the proverbial foot. Especially photographers.
Put on your big-kid panties and grow some thick skin, because I’m about to tell you something you probably do not want to hear. Ready?
You don’t have the success you want and deserve because you’re spending too much time doing the wrong things. And you’re not the only one. This is a chronic problem for all small businesses, but for photographers in particular. They’re busy working on the everyday activities of the business — answering email, filing, uploading, downloading, posting to blogs, editing photos. These activities, while essential for your business’ success, are not money-making.
If you want to increase your profitability, you have to spend time – every week, if not every day — on the money-making activities of your business.
1. Lead-generating activities. These are the marketing, networking and promotional activities you do that bring in more leads.
2. Sales-generating activities. These are the things you do that turn those leads into sales.
3. Improving your service or performance.
4. Education, which helps you to do these things.
Any of These Time Wasters Sound Familiar?
I’ve been kind so far. Everyone admits to being over worked with the everyday chores of running a business. But what about the time wasters?
In a survey conducted by America Online and Salary.com, the average worker wastes 2.09 hours per day, not counting lunch. That’s what he admits to. That adds up over the course of a week, a month, a year!
· Email. Did you know that the average person spends 49 minutes per day managing email?
· Text Messages. The average user sends 188 text messages per month.
· Surfing the Web. More than 75 percent of us spend at least 1-3 hours every day on the Internet.
· Television. The average American watches 28 hours of television per week. That’s 4 hours a day.
You Can Eliminate Your Time Wasters
You don’t have to eliminate all your time wasters. But if you cut out just two hours per week and used that time to work on money-making activities for your photography business, just imagine what you could accomplish in a year!
I’m going to help you uncover hidden time you didn’t even know you had with a simple exercise. In fact, most people recover at least 1 hour per day by doing this.
1. Get out a piece of paper and write down everything you do in a day. I mean everything. No cheating.
2. Look at your list and circle all the time wasters. Anything that doesn’t improve your health, relationship, financial situation, emotional or spiritual well-being falls into this category.
3. Pick just one time waster you can eliminate or at least limit to free up a minimum of one hour per week.
4. Replace that hour of wasted time with a money-making activity and book it on your calendar as an appointment that you have to keep with yourself.
It’s not easy eliminating your time wasters, especially when you use them as stress relief, but doing so is the first step to increased profitability.