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3 Things You Can Do Right Now to Improve Your Photo Site’s SEO
Posted By Scott Wyden Kivowitz On January 28, 2013 @ 8:18 am In Business of Photography | 5 Comments
There are loads of SEO techniques that will bump your photography website up in the rankings. Many photographers don’t believe SEO is important because, after all, “we’re photographers.” That couldn’t be more off-base. If you don’t care who sees your photographs or how people find you, then nothing really matters, does it? However, if you care and want your photographs to be found by potential clients or even other photographers, then SEO can play one of the biggest roles in this endeavor.
In the rest of this article, I am going to share three of the smartest choices you can make for your photography website that will improve SEO immediately.
In our community of SEO for photographers , we used to recommend All In One SEO as the best WordPress SEO plugin. However, since the WordPress SEO Plugin by Yoast  was developed, our recommendation has changed.
Now when asked which plugin to use, we send people over to Yoast’s plugin. Why? For starters, it provides advanced and specific control over all the important meta information for a website. In addition to everything the AIO SEO plugin can do, it adds Open Graph function, Google Plus Authorship, Twitter Card support and so much more.
So Yoast’s WordPress SEO plugin adds the basic SEO functions that every website needs for Page Rank and the social signal features that will help the modern Google Author Rank.
Note: The plugin does require some setup, so if you need it, I recommend doing searches or asking for help getting it set up.
The theme you decide on plays an important role in SEO. That’s because each theme handles certain situations in different ways.
For example, some themes have SEO features built-in, but that’s unnecessary when using the WordPress plugin above. Some might argue that it’s better to have the SEO settings in the theme, and some the opposite. I personally use the plugin because of all the added benefits.
Some themes force your portfolios to use individual posts for each photograph. Unless you are writing enough context to support the individual page, that adds no SEO value. Using a theme with a built-in gallery styles will enable you to create individual portfolio pages where you can categorize, display a beautiful gallery and add context to cover all the photographs on the page.
There are hundreds, if not thousands, of great photo themes  out there. My recommendation is to go about picking your theme in the following way:
When you’re ready, take the plunge.
Quite often overlooked is the actual hosting company and hosting type where a website is living. Within recent years in the SEO world, search engines began using page speed and loading time as a ranking factor.
Many photographers are using popular hosts such as Bluehost, Hostgator, GoDaddy, Dreamhost and more. These hosts have been successful for countless websites. In addition, the majority who host with them use their shared hosting  platforms. That means that they’re sharing a server with hundreds of other customers. There are some downsides to this approach.
If you’re experiencing slow speeds, there are a couple of things you can do.
If your website lives on a server that is fast and reliable, search engines will take notice and favor the site, thus having better results for your keywords.
Article printed from Black Star Rising: http://rising.blackstar.com
URL to article: http://rising.blackstar.com/3-things-you-can-do-right-now-to-improve-your-photo-sites-seo.html
URLs in this post:
 Tweet: https://twitter.com/share
 SEO for photographers: http://www.photographers-seo.com
 WordPress SEO Plugin by Yoast: http://wordpress.org/extend/plugins/wordpress-seo/
 great photo themes: http://www.photographywebsitetemplates.com/
 shared hosting: http://www.best-web-hosting.com/
 WordPress hosting: http://scottwyden.com/wordpress-hosting-for-photographers/
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